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Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders The purpose of this paper is to assess the role of platforms in diffusing data value across multiple stakeholders.Design/methodology/approachSeminal theoretical and managerial work has been critically examined in order to justify the need for improving/extending the contemporary understanding of the data value creation process.FindingsThe results suggest that existing frameworks and conceptualizations of reciprocal data value provide incomplete understanding of the role of platforms in data value diffusion.Research limitations/implicationsThis paper provides service researchers with a better understanding of the role of platforms in data value diffusion. Future research can develop and validate new frameworks that reflect the proposed extended/improved view of data value creation.Practical implicationsService and hospitality managers will be able to more effectively manage the role of platforms in data value diffusion. Specifically, this paper proposes that, in order for data to become a source of competitive advantage, there must be a symbiotic relationship among all the stakeholders of the data ecosystem.Originality/valueThe authors discuss how data creates value for different stakeholders in the hospitality industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Service Management Emerald Publishing

Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

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References (38)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1757-5818
DOI
10.1108/josm-12-2018-0381
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to assess the role of platforms in diffusing data value across multiple stakeholders.Design/methodology/approachSeminal theoretical and managerial work has been critically examined in order to justify the need for improving/extending the contemporary understanding of the data value creation process.FindingsThe results suggest that existing frameworks and conceptualizations of reciprocal data value provide incomplete understanding of the role of platforms in data value diffusion.Research limitations/implicationsThis paper provides service researchers with a better understanding of the role of platforms in data value diffusion. Future research can develop and validate new frameworks that reflect the proposed extended/improved view of data value creation.Practical implicationsService and hospitality managers will be able to more effectively manage the role of platforms in data value diffusion. Specifically, this paper proposes that, in order for data to become a source of competitive advantage, there must be a symbiotic relationship among all the stakeholders of the data ecosystem.Originality/valueThe authors discuss how data creates value for different stakeholders in the hospitality industry.

Journal

Journal of Service ManagementEmerald Publishing

Published: Oct 4, 2019

Keywords: Hospitality services; Big data; Multiple stakeholders; Value diffusion

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