Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

BEYOND CORPORATE STRATEGY

BEYOND CORPORATE STRATEGY Up until now, strategic planning has been done primarily at the business unit and corporate levels. The growing complexity and interdependence of the business environment argues for a new concept of strategy. Companies must begin to view strategy from a collectivistic perspective. Only by collective action will companies be able to meet the challenges ahead. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

BEYOND CORPORATE STRATEGY

Download PDF
8 pages

Loading next page...
 
/lp/emerald-publishing/beyond-corporate-strategy-RYROTTr0FT

References (2)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb038989
Publisher site
See Article on Publisher Site

Abstract

Up until now, strategic planning has been done primarily at the business unit and corporate levels. The growing complexity and interdependence of the business environment argues for a new concept of strategy. Companies must begin to view strategy from a collectivistic perspective. Only by collective action will companies be able to meet the challenges ahead.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1983

There are no references for this article.