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Beware, the ad men are everywhere They're so ingenious in getting to us

Beware, the ad men are everywhere They're so ingenious in getting to us Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – As marketers become increasingly adept in exposing us to advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do they annoy or please us? Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Beware, the ad men are everywhere They're so ingenious in getting to us

Strategic Direction , Volume 27 (9): 3 – Aug 23, 2011

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580541111159647
Publisher site
See Article on Publisher Site

Abstract

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – As marketers become increasingly adept in exposing us to advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do they annoy or please us? Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Aug 23, 2011

Keywords: Advertising; Advertising media mix; Advertising strategy; Brands; Digital media; Film industry; internet marketing; Magazines; Marketing strategy; Television; Regulations

References