Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Best practices for using social media as a recruitment strategy

Best practices for using social media as a recruitment strategy Purpose – The aim of this article is to explore how HR professionals can best use social media in their search for talent. Design/methodology/approach – This article discusses the current state of social media for recruitment and its relation to job boards, and examines best practices, including consideration of a social media recruitment strategy plan, appropriate resources and the importance of a content strategy and social media policy. The best practices are based on a comprehensive review of literature coupled with experiential accounts from practitioners and the author's firsthand experiences in crafting successful social media strategies. Findings – While levels of awareness and adoption continue to develop both for recruiters and job applicants, organizations must consider adding social media to their overall recruitment strategy to meet the goals of being cost‐effective, targeted, and strategic; remaining competitive; and sourcing top talent. Originality/value – The article points to the need for starting small, gauging response, and utilizing an iterative approach to the inclusion of evolving social networks for optimized recruitment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic HR Review Emerald Publishing

Best practices for using social media as a recruitment strategy

Strategic HR Review , Volume 10 (6): 6 – Oct 18, 2011

Loading next page...
 
/lp/emerald-publishing/best-practices-for-using-social-media-as-a-recruitment-strategy-D7qw4loAzt
Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1475-4398
DOI
10.1108/14754391111172788
Publisher site
See Article on Publisher Site

Abstract

Purpose – The aim of this article is to explore how HR professionals can best use social media in their search for talent. Design/methodology/approach – This article discusses the current state of social media for recruitment and its relation to job boards, and examines best practices, including consideration of a social media recruitment strategy plan, appropriate resources and the importance of a content strategy and social media policy. The best practices are based on a comprehensive review of literature coupled with experiential accounts from practitioners and the author's firsthand experiences in crafting successful social media strategies. Findings – While levels of awareness and adoption continue to develop both for recruiters and job applicants, organizations must consider adding social media to their overall recruitment strategy to meet the goals of being cost‐effective, targeted, and strategic; remaining competitive; and sourcing top talent. Originality/value – The article points to the need for starting small, gauging response, and utilizing an iterative approach to the inclusion of evolving social networks for optimized recruitment.

Journal

Strategic HR ReviewEmerald Publishing

Published: Oct 18, 2011

Keywords: Social media; Recruitment; Job boards; Social networks; Talent

There are no references for this article.