Describes how small businesses involved in e-commerce may benchmark their performance against a number of critical success factors (CSFs). The proposed approach is based on a series of interviews carried out amongst small-to-medium-sized enterprises (SMEs) whose activities were judged to represent best practice in e-commerce. Encourages an SME to analyse its own strengths and weaknesses on a continuing basis and to compare them with those of its competitors. The first step in this process is to identify the company's attitude to growth. Next, the SME should establish a suitable generic strategy and decide on a set of objectives that support it. Finally, it should identify a set of relevant CSFs. Analysis of the KITE interviews identified 11 CSFs relevant to the competitive performance of SMEs entering the e-commerce market. Further research currently being undertaken as part of a follow-up study will be used to validate this approach.
Benchmarking: An International Journal – Emerald Publishing
Published: May 1, 2002
Keywords: Small‐to‐medium‐sized enterprises; Benchmarking
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