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Purpose – The purpose of this paper is to highlight benefits of integrated business planning, forecasting, and process management. The paper focuses on need of advanced business intelligence and the crucial role of integrated business planning, forecasting, and process management. Various case studies are used to highlight benefits. Design/methodology/approach – The paper focuses on need of advanced business intelligence and the crucial role of integrated business planning, forecasting, and process management. Various case studies are used to highlight benefits. Findings – Benefits of integrated business planning, forecasting, and process management. Case studies are used to highlight benefits. Practical implications – Benefits of integrated business planning, forecasting, and process management. Originality/value – The value of the paper is that there is very little published writing on benefits of integrated business planning, forecasting, and process management stressed upon by the use of case studies.
Business Strategy Series – Emerald Publishing
Published: Nov 8, 2011
Keywords: Business Planning; Forecasting; Integrated business process management
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