Benchmarking: a tool for Web site evaluation and improvement

Benchmarking: a tool for Web site evaluation and improvement Although benchmarking has touched many areas of an organization, including information systems, very few examples are available on how this powerful methodology can be used to specifically address one of the fastest growing elements within information systems - the World Wide Web. This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. The results of the benchmarking study provided a measure of how our Web site compares to the sites of related organizations, ideas on how we may further enhance our site, and also a way to regularly evaluate our site. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Benchmarking: a tool for Web site evaluation and improvement

Internet Research, Volume 9 (5): 10 – Dec 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
D.O.I.
10.1108/10662249910297787
Publisher site
See Article on Publisher Site

Abstract

Although benchmarking has touched many areas of an organization, including information systems, very few examples are available on how this powerful methodology can be used to specifically address one of the fastest growing elements within information systems - the World Wide Web. This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. The results of the benchmarking study provided a measure of how our Web site compares to the sites of related organizations, ideas on how we may further enhance our site, and also a way to regularly evaluate our site.

Journal

Internet ResearchEmerald Publishing

Published: Dec 1, 1999

Keywords: WWW; Information systems

References

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