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Belief formation in ethical consumer groups: an exploratory study

Belief formation in ethical consumer groups: an exploratory study Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of readers of the UK Ethical Consumer magazine, which used focus groups to explore issues of major concern to ethical consumers – such as fair trade – and an elicitation questionnaire with a broader sample to ascertain the nature of factors influencing their beliefs on this subject. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Belief formation in ethical consumer groups: an exploratory study

Marketing Intelligence & Planning , Volume 17 (2): 12 – Apr 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634509910260968
Publisher site
See Article on Publisher Site

Abstract

Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of readers of the UK Ethical Consumer magazine, which used focus groups to explore issues of major concern to ethical consumers – such as fair trade – and an elicitation questionnaire with a broader sample to ascertain the nature of factors influencing their beliefs on this subject.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Apr 1, 1999

Keywords: Beliefs; Consumer behaviour; Consumer marketing; Ethics; Fair trading; Marketing research

References