Become a “thought leader” and move ahead of your competition

Become a “thought leader” and move ahead of your competition The purpose of this paper is to illustrate the high competitive advantages of using thought leadership as a marketing strategy. The design of the paper is to draw conclusions from both anecdotal and research sources and focus on examples of how thought leadership is advantageous as well as a practical guide for taking steps to implement this approach. It was found that thought leadership is an approach available to everyone, though little known or little used nonetheless. The reader will learn the value of this approach and also attain clarity on how to employ it to benefit his/her company’s bottom line. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Become a “thought leader” and move ahead of your competition

Handbook of Business Strategy, Volume 6 (1): 4 – Dec 1, 2005

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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/08944310510557035
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to illustrate the high competitive advantages of using thought leadership as a marketing strategy. The design of the paper is to draw conclusions from both anecdotal and research sources and focus on examples of how thought leadership is advantageous as well as a practical guide for taking steps to implement this approach. It was found that thought leadership is an approach available to everyone, though little known or little used nonetheless. The reader will learn the value of this approach and also attain clarity on how to employ it to benefit his/her company’s bottom line.

Journal

Handbook of Business StrategyEmerald Publishing

Published: Dec 1, 2005

Keywords: Leadership; Publishing; Marketing; Information media

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