The purpose of this paper is to discuss how aesthetic features can be the basis for a virtuous chain that leads to social and economic development.Design/methodology/approachThe aesthetic characteristics of a destination are an important attractive feature. More than that, they can be considered a key determinant for economic and social growth. A conceptual support to this idea is presented here by following a line which links beauty to creativity, innovation and socio-economic development.FindingsA purely qualitative and logical-deductive line shows how beauty, creativity and innovation are connected in a chain that leads to socio-economic well-being.Research limitations/implicationsThis paper is conceptual in nature. The authors intend to use these considerations as a basis for future research.Originality/valueThis paper contributes to the literature on destination governance highlighting a number of factors that are often underestimated.
Tourism Review – Emerald Publishing
Published: Feb 15, 2018
Keywords: Innovation; Creativity; Beauty; Economic and social growth; Work well done
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