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Bank Selection Criteria of Multiple Bank Users in Hong Kong

Bank Selection Criteria of Multiple Bank Users in Hong Kong Investigates multiple banking behaviour in Hong Kong in the retailsector by questionnaire survey. The survey includes analyses of thenumber of banks used by each person, the types of services used at eachbank, and the factors that influence this type of consumer behaviour.Reports that multiple banking is widespread and is heavily influenced bysuch factors as risk reduction, convenience in terms of number ofbranches and automatic teller machines, the relative advantage ofselected banks, prestige, need for credit and credit cards, and specialcircumstances. Statistically significant differences were found in theevaluation of the relative importance of these factors on multiplebanking behaviour based on sex, age, marital status, income andeducation discriminators. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Bank Selection Criteria of Multiple Bank Users in Hong Kong

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References (8)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329110007129
Publisher site
See Article on Publisher Site

Abstract

Investigates multiple banking behaviour in Hong Kong in the retailsector by questionnaire survey. The survey includes analyses of thenumber of banks used by each person, the types of services used at eachbank, and the factors that influence this type of consumer behaviour.Reports that multiple banking is widespread and is heavily influenced bysuch factors as risk reduction, convenience in terms of number ofbranches and automatic teller machines, the relative advantage ofselected banks, prestige, need for credit and credit cards, and specialcircumstances. Statistically significant differences were found in theevaluation of the relative importance of these factors on multiplebanking behaviour based on sex, age, marital status, income andeducation discriminators.

Journal

International Journal of Bank Marketing – Emerald Publishing

Published: May 1, 1991

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