A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.
Journal of Business & Industrial Marketing – Emerald Publishing
Published: Jun 1, 2004
Keywords: Banking; Consumer behaviour; Surveys; United States of America
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