Bank choice behavior of small and medium‐sized construction firms

Bank choice behavior of small and medium‐sized construction firms A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Bank choice behavior of small and medium‐sized construction firms

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858620410540991
Publisher site
See Article on Publisher Site

Abstract

A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jun 1, 2004

Keywords: Banking; Consumer behaviour; Surveys; United States of America

References

  • Using information situations to guide marketing strategy
    Bloom, P.N.; Pailin, J.E. Jr
  • Finance for small and medium‐sized enterprises: information and the income gearing challenge
    Edwards, P.; Turnbull, P.W.
  • Marketing financial services to businesses: a critical review and research agenda
    Tyler, K.; Stanley, E.
  • Bank‐company interactions and relationships: some empirical evidence
    Zineldin, M.

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