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Bank Branch Managers in a Marketing Era Their Roles and Functions in a Marketing Era

Bank Branch Managers in a Marketing Era Their Roles and Functions in a Marketing Era In todays world businesses function in a marketing environment.The banking industry is no exception. However, the changing worldsituation always requires bankers to reassess their strategies in orderto stay competitive. As part of the banking establishment, bank branchmanagers play a very important role. This article examines the new rolesand functions of bank branch managers through their own experiences inthis everchanging marketing environment. The research results shed somenew light on how to successfully manage these fullservice branchoffices in todays marketing era. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Bank Branch Managers in a Marketing Era Their Roles and Functions in a Marketing Era

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329110143704
Publisher site
See Article on Publisher Site

Abstract

In todays world businesses function in a marketing environment.The banking industry is no exception. However, the changing worldsituation always requires bankers to reassess their strategies in orderto stay competitive. As part of the banking establishment, bank branchmanagers play a very important role. This article examines the new rolesand functions of bank branch managers through their own experiences inthis everchanging marketing environment. The research results shed somenew light on how to successfully manage these fullservice branchoffices in todays marketing era.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Mar 1, 1991

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