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Balancing continuity and change to drive innovation The case of Indian manufacturing firm Moser Baer Industries Limited

Balancing continuity and change to drive innovation The case of Indian manufacturing firm Moser... Purpose – The purpose of this paper is to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Managing innovation to optimize performance requires the company to balance both continuity and change, so how do you solve this paradox? This single case study attempts to capture innovative management‐related processes and to analyze how they impact performance. It explores Indian firm Moser Baer Industries Limited (MBIL), one of the world's largest manufacturers of optical storage media, to illustrate the application of an innovation management framework. Following this process, a set of strategy suggestions destined to enhance the firm's capabilities is put forward. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Development and Learning in Organizations Emerald Publishing

Balancing continuity and change to drive innovation The case of Indian manufacturing firm Moser Baer Industries Limited

Development and Learning in Organizations , Volume 25 (4): 3 – Jun 28, 2011

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1477-7282
DOI
10.1108/14777281111147099
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Managing innovation to optimize performance requires the company to balance both continuity and change, so how do you solve this paradox? This single case study attempts to capture innovative management‐related processes and to analyze how they impact performance. It explores Indian firm Moser Baer Industries Limited (MBIL), one of the world's largest manufacturers of optical storage media, to illustrate the application of an innovation management framework. Following this process, a set of strategy suggestions destined to enhance the firm's capabilities is put forward. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Journal

Development and Learning in OrganizationsEmerald Publishing

Published: Jun 28, 2011

Keywords: Business continuity; Change management; Innovation

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