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hanges in the European telecom market have brought new challenges for former monopolies. Cell phones, digital TV and increased PC ownership has lead to integrated communications packages and networks. New laws resulting from the 1997 GATS agreement have restructured national markets to become part of global market open to all. Multinationals have successfully lobbied the European parliament for the creation of competitive, world‐class corporate communications networks.
Strategic Direction – Emerald Publishing
Published: Oct 1, 2004
Keywords: Alliances; Telecommunications industry; Organizational change
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