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Back to the future: IBM, McDonald's and Google reinvent themselves How three of the most admired companies changed at different speeds

Back to the future: IBM, McDonald's and Google reinvent themselves How three of the most admired... Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One glance at the home and fashion magazines of 2011 and you would be prone to start thinking you had entered some kind of two‐dimensional time warp with the clock set on 1981. Clothes fashions from both the seventies and eighties hold sway; furniture from the 1970s is very du jour amongst the cognoscenti; even patterns in lime, yellow and the dreaded brown can be seen among the palates of major designers. Oh, and IBM are back among the elite of world corporations. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Back to the future: IBM, McDonald's and Google reinvent themselves How three of the most admired companies changed at different speeds

Strategic Direction , Volume 27 (9): 4 – Aug 23, 2011

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580541111159584
Publisher site
See Article on Publisher Site

Abstract

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One glance at the home and fashion magazines of 2011 and you would be prone to start thinking you had entered some kind of two‐dimensional time warp with the clock set on 1981. Clothes fashions from both the seventies and eighties hold sway; furniture from the 1970s is very du jour amongst the cognoscenti; even patterns in lime, yellow and the dreaded brown can be seen among the palates of major designers. Oh, and IBM are back among the elite of world corporations. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Aug 23, 2011

Keywords: Corporate strategy; Financial management; Organizations; Management strategy

References