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Back to school for executive learning Executive education programs face up to the challenge of change

Back to school for executive learning Executive education programs face up to the challenge of... The world of executive education (EE) is changing. Increased competition between business schools and other providers, reductions in the corporate workforce and lower corporate education budgets have all affected the environment of non‐degree EE programs. From the high enrolments of the late 1990s, corporate clients are now much more selective in the executives they send, where they send them to and the programs they choose. This has led to a market‐driven provision of corporate EE programs. Providers are now spending more time and resources attracting customers, improving client service, customizing programs and marketing their capabilities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Development and Learning in Organizations Emerald Publishing

Back to school for executive learning Executive education programs face up to the challenge of change

Development and Learning in Organizations , Volume 18 (3): 3 – Jun 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1477-7282
DOI
10.1108/14777280410527384
Publisher site
See Article on Publisher Site

Abstract

The world of executive education (EE) is changing. Increased competition between business schools and other providers, reductions in the corporate workforce and lower corporate education budgets have all affected the environment of non‐degree EE programs. From the high enrolments of the late 1990s, corporate clients are now much more selective in the executives they send, where they send them to and the programs they choose. This has led to a market‐driven provision of corporate EE programs. Providers are now spending more time and resources attracting customers, improving client service, customizing programs and marketing their capabilities.

Journal

Development and Learning in OrganizationsEmerald Publishing

Published: Jun 1, 2004

Keywords: Management education; Business schools; Executives; Surveys

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