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Back from the brink

Back from the brink PurposeEmerging from 20 years of violence and terrorism, the city of Medellin, Colombia, has used social transformation to improve civic culture, leading to a renaissance. The purpose of this study is to explore how social transformation can lead to urban transformation, forming the basis for sustainable, post-conflict tourism.Design/methodology/approachThis case study is based on available descriptive data and direct observation supported by secondary sources.FindingsThe results of the research help to provide a better understanding of the conditions needed to develop and manage sustainable tourism in post-conflict environments. In so doing, it should be possible to make better policy decisions, with particular reference to social and urban interventions on planning, design and entrepreneurship.Research limitations/implicationsThe transformation of Medellin’s civic culture can be a model for destination with similar histories that present significant destination image and branding challenges – though each will take different paths.Originality/valueThis paper is one of the first on post-conflict tourism that analyzes the impact on a destination and country of internal turmoil due to narco-terrorism and insurgency over a lengthy period. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-4217
DOI
10.1108/WHATT-02-2017-0012
Publisher site
See Article on Publisher Site

Abstract

PurposeEmerging from 20 years of violence and terrorism, the city of Medellin, Colombia, has used social transformation to improve civic culture, leading to a renaissance. The purpose of this study is to explore how social transformation can lead to urban transformation, forming the basis for sustainable, post-conflict tourism.Design/methodology/approachThis case study is based on available descriptive data and direct observation supported by secondary sources.FindingsThe results of the research help to provide a better understanding of the conditions needed to develop and manage sustainable tourism in post-conflict environments. In so doing, it should be possible to make better policy decisions, with particular reference to social and urban interventions on planning, design and entrepreneurship.Research limitations/implicationsThe transformation of Medellin’s civic culture can be a model for destination with similar histories that present significant destination image and branding challenges – though each will take different paths.Originality/valueThis paper is one of the first on post-conflict tourism that analyzes the impact on a destination and country of internal turmoil due to narco-terrorism and insurgency over a lengthy period.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Jun 12, 2017

References