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/lp/emerald-publishing/back-from-the-brink-gfiizSsUiy
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1755-4217
- DOI
- 10.1108/WHATT-02-2017-0012
- Publisher site
- See Article on Publisher Site
Abstract
PurposeEmerging from 20 years of violence and terrorism, the city of Medellin, Colombia, has used social transformation to improve civic culture, leading to a renaissance. The purpose of this study is to explore how social transformation can lead to urban transformation, forming the basis for sustainable, post-conflict tourism.Design/methodology/approachThis case study is based on available descriptive data and direct observation supported by secondary sources.FindingsThe results of the research help to provide a better understanding of the conditions needed to develop and manage sustainable tourism in post-conflict environments. In so doing, it should be possible to make better policy decisions, with particular reference to social and urban interventions on planning, design and entrepreneurship.Research limitations/implicationsThe transformation of Medellin’s civic culture can be a model for destination with similar histories that present significant destination image and branding challenges – though each will take different paths.Originality/valueThis paper is one of the first on post-conflict tourism that analyzes the impact on a destination and country of internal turmoil due to narco-terrorism and insurgency over a lengthy period.
Journal
Worldwide Hospitality and Tourism Themes – Emerald Publishing
Published: Jun 12, 2017