Access the full text.
Sign up today, get DeepDyve free for 14 days.
C. Perrow (1967)
A FRAMEWORK FOR THE COMPARATIVE ANALYSIS OF ORGANIZATIONSAmerican Sociological Review, 32
Kuldeep Kumar, H. Dissel (1996)
Sustainable Collaboration: Managing Conflict and Cooperation in Interorganizational SystemsMIS Q., 20
Jean-françois Hennart (1991)
The transaction costs theory of joint ventures: an empirical study of Japanese subsidiaries in the united statesManagement Science, 37
Allen Lee (1991)
Integrating Positivist and Interpretive Approaches to Organizational ResearchOrganization Science, 2
I. Benbasat, D. Goldstein, Melissa Mead (1987)
The Case Research Strategy in Studies of Information SystemsMIS Q., 11
J. Rayport, Bernard Jaworski (2001)
Introduction to E-Commerce
L. Spencer, A. Dale (1979)
Integration and Regulation in Organizations: A Contextual ApproachThe Sociological Review, 27
R. Ashkenas (1995)
The boundaryless organization : breaking the chains of organizational structure
D. Remenyi, B. Williams, A. Money, Ethné Swartz (1998)
Doing Research in Business and Management: An Introduction to Process and Method
N. Carr (2003)
IT doesn't matterIEEE Engineering Management Review, 32
Ifip Tc, Alternative Approaches, H. Nissen, H. Klein, R. Hirschheim (1991)
Information systems research : contemporary approaches & emergent traditions : proceedings of the IFIP TC8/WG 8.2 Working Conference on the Information Systems Research Arena of the 90's Challenges, Perceptions, and Alternative Approaches : Copenhagen, Denmark, 14-16 December 1990
Qizhi Dai, R. Kauffman (2003)
UNDERSTANDING B2B E-MARKET ALLIANCE STRATEGIES
Roland Klueber, Florian Leser, Norbert Kaltenmorgen (2001)
CONCEPT AND PROCEDURE FOR EVALUATING E-MARKETS
J. Henderson (1990)
PLUGGING INTO STRATEGIC PARTNERSHIPS: THE CRITICAL IS CONNECTION, 30
M. Kondo (2005)
Networking for technology acquisition and transferInt. J. Technol. Manag., 32
Philip O'Reilly, P. Finnegan (2005)
Performance in Electronic Marketplaces: Theory in PracticeElectron. Mark., 15
R. Wise, D. Morrison (2000)
Beyond the exchange--the future of B2B.Harvard business review, 78 6
Edgar Borgenhammar, Joan Woodward (1966)
Industrial Organisation: Theory and Practice, 68
Su Chan, John Kensinger, Arthur Keown, John Martin (1997)
Do strategic alliances create valueJournal of Financial Economics, 46
E. Clemons, M. Row (1992)
Information Technology and Industrial Cooperation: The Changing Economics of Coordination and OwnershipJ. Manag. Inf. Syst., 9
R. Yin (1984)
Case Study Research: Design and Methods
Howard Smith, Peter Fingar (2003)
IT Doesn't Matter-Business Processes Do: A Critical Analysis of Nicholas Carr's I.T. Article in the Harvard Business Review
J. Senn (2000)
Business-To-Business E-CommerceInformation Systems Management, 17
M. Poole, G. DeSanctis (1990)
Understanding the use of Group Decision Support Systems: The Theory of Adaptive Structuration
R. Angeles (2001)
Current Lessons in Business-to-Business Systems Development Implementation: Creating a Retail Extranet
M. Porter, Victor Millar (1985)
How Information Gives You Competitive Advantage
G. Pisano (1989)
Using Equity Participation to Support Exchange: Evidence from the Biotechnology IndustryJournal of Law Economics & Organization, 5
Qizhi Dai, R. Kauffman (2002)
Business Models for Internet-Based B2B Electronic MarketsInt. J. Electron. Commer., 6
E. Michael (2001)
Strategy and the Internet.Harvard Business Review, 79
Christoph Bronder, Rudolf Pritzl (1992)
Developing strategic alliances: A conceptual framework for successful co-operationEuropean Management Journal, 10
K. Polenske (2004)
Competition, Collaboration and Cooperation: An Uneasy Triangle in Networks of Firms and RegionsRegional Studies, 38
B. Corbitt (2000)
Developing intraorganizational electronic commerce strategy: an ethnographic studyJournal of Information Technology, 15
C. Oliver (1990)
Determinants of Interorganizational Relationships: Integration and Future DirectionsAcademy of Management Review, 15
P. Timmers (2000)
Electronic Commerce: Strategies and Models for Business-to-Business Trading
Purpose – The purpose of this paper is to explore the development of a technology alliance for B2B marketplaces. Design/methodology/approach – In this paper there was a lack of rigorous empirical evidence in the area upon which to base this study, so an exploratory methodology chosen was deemed appropriate. An interpretative case study was undertaken in the Eutilia B2B marketplace. Data gathering took place over a three‐month period from July to September 2003. The data‐gathering techniques used were semi‐structured interviews and document analysis. Findings – This paper draws upon research on co‐operative partnerships and strategic alliances to explore the applicability of technology alliances to business‐to‐business (B2B) electronic marketplaces. The paper explains a model developed by Eutilia, a leading B2B marketplace in the utilities sector, to justify such a technology alliance. The case study illustrates how Eutilia operationalised this model and entered a technology alliance with a competing B2B marketplace. The analysis shows how both marketplaces benefited from the technology‐alliance, and the paper concludes by proposing determinants of technology alliances for B2B electronic marketplaces. Research limitations/implications – In this paper a single case study was the method adopted, so findings may not be generalisable. Originality/value – This paper illustrates how B2B electronic marketplaces can benefit from technology alliances. This paper is of interest to both academics and practitioners involved in B2B electronic marketplaces.
Journal of Enterprise Information Management – Emerald Publishing
Published: Apr 24, 2007
Keywords: Strategic alliances; Business‐to‐business marketing
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.