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Attribute perception and tourist’s choice for wildlife tourism destination

Attribute perception and tourist’s choice for wildlife tourism destination This study investigates the relationships of visitors’ recreational experiences and their future behavior for the wildlife destinations of Assam, a North-Eastern state of India.Design/methodology/approachRecreational experiences have been measured through the visitors’ perceptions on various destination characteristics. The future behavior of the visitors is measured by considering two indicators in the forms of revisit and recommendation to others. Primary data, collected from two wildlife destinations have been analyzed by using structural equation modeling technique.FindingsThe empirical results have revealed the influence of destination characteristics on visitors’ future behavior, where perceptions mediate the relationship.Practical implicationsThe findings suggest the adoption of policies to create positive perceptions on destination attributes and product oriented promotional strategies toward making wildlife destinations more competitive. The study also provides implications for tourism literature by suggesting an integrative approach for better understanding of tourists’ future behavior.Originality/valueThe study is based on primary data collected from two wildlife destinations of Assam. The investigation will help to adopt policies to make wildlife destinations more competitive. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Culture Tourism and Hospitality Research Emerald Publishing

Attribute perception and tourist’s choice for wildlife tourism destination

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References (46)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1750-6182
DOI
10.1108/ijcthr-05-2019-0078
Publisher site
See Article on Publisher Site

Abstract

This study investigates the relationships of visitors’ recreational experiences and their future behavior for the wildlife destinations of Assam, a North-Eastern state of India.Design/methodology/approachRecreational experiences have been measured through the visitors’ perceptions on various destination characteristics. The future behavior of the visitors is measured by considering two indicators in the forms of revisit and recommendation to others. Primary data, collected from two wildlife destinations have been analyzed by using structural equation modeling technique.FindingsThe empirical results have revealed the influence of destination characteristics on visitors’ future behavior, where perceptions mediate the relationship.Practical implicationsThe findings suggest the adoption of policies to create positive perceptions on destination attributes and product oriented promotional strategies toward making wildlife destinations more competitive. The study also provides implications for tourism literature by suggesting an integrative approach for better understanding of tourists’ future behavior.Originality/valueThe study is based on primary data collected from two wildlife destinations of Assam. The investigation will help to adopt policies to make wildlife destinations more competitive.

Journal

International Journal of Culture Tourism and Hospitality ResearchEmerald Publishing

Published: Oct 29, 2019

Keywords: Destination characteristics; Future behaviour; Visitor’s perception; Wildlife-based tourism

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