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Attracting Repeat Customers to Wineries

Attracting Repeat Customers to Wineries Many tourism related businesses give little consideration to influencing people to make repeat visits. Wineries are no exception. Management often spends too little time and effort trying to satisfy the visitor and encourage them to return. However, repeat visitors are valuable because they typically spend more than firsttime tourists and pass along information to others. This paper examines the importance of bringing consumers back to a winery, and the information and spending implications of doing so. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Attracting Repeat Customers to Wineries

Dodd, Tim H.
International Journal of Wine Marketing , Volume 11 (2): 11 – Feb 1, 1999
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008693
Publisher site
See Article on Publisher Site

Abstract

Many tourism related businesses give little consideration to influencing people to make repeat visits. Wineries are no exception. Management often spends too little time and effort trying to satisfy the visitor and encourage them to return. However, repeat visitors are valuable because they typically spend more than firsttime tourists and pass along information to others. This paper examines the importance of bringing consumers back to a winery, and the information and spending implications of doing so.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Feb 1, 1999

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