Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Attracting casino visitors through social media: transition from online to offline environment

Attracting casino visitors through social media: transition from online to offline environment This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model.Design/methodology/approachUnder a quantitative approach, 20 casinos that operated official social media sites were selected, with a quota sampling method designed to assign 20 respondents for each casino. A structural model was used to explore the hypothesized relationships.FindingsThe results illustrate that ability and opportunity are crucial in enhancing social media revisit intention. They also reveal that casino and destination revisit intention can be boosted with increased social media revisit intention.Practical implicationsThis study provides a fresh look into the relation across the boundary between the virtual and physical environment and illustrates a means by which casinos can be camouflaged as leisure and entertainment venues to strengthen their competitiveness in attracting tourists through social media.Originality/valueThis study offers new evidence for the linkage between online and offline behaviors with respect to how social media could transit into tangible travel propensity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

Attracting casino visitors through social media: transition from online to offline environment

Download PDF
16 pages

Loading next page...
 
/lp/emerald-publishing/attracting-casino-visitors-through-social-media-transition-from-online-ci27XvIwXa
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1757-9880
eISSN
1757-9880
DOI
10.1108/jhtt-12-2020-0329
Publisher site
See Article on Publisher Site

Abstract

This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model.Design/methodology/approachUnder a quantitative approach, 20 casinos that operated official social media sites were selected, with a quota sampling method designed to assign 20 respondents for each casino. A structural model was used to explore the hypothesized relationships.FindingsThe results illustrate that ability and opportunity are crucial in enhancing social media revisit intention. They also reveal that casino and destination revisit intention can be boosted with increased social media revisit intention.Practical implicationsThis study provides a fresh look into the relation across the boundary between the virtual and physical environment and illustrates a means by which casinos can be camouflaged as leisure and entertainment venues to strengthen their competitiveness in attracting tourists through social media.Originality/valueThis study offers new evidence for the linkage between online and offline behaviors with respect to how social media could transit into tangible travel propensity.

Journal

Journal of Hospitality and Tourism Technology – Emerald Publishing

Published: Nov 30, 2022

Keywords: Social media; MOA model; Casino tourism; Boundary crossing; Technology; 社交媒体; MOA模型; 赌场旅游; 过境

References

  • All in a day's work: boundaries and micro role transitions
    Ashforth, B.E.; Kreiner, G.E.; Fugate, M.
  • Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents
    Balouchi, M.; Aziz, Y.A.; Hasangholipour, T.; Khanlari, A.; Abd Rahman, A.; Raja-Yusof, R.N.
  • Motivation
    Bargh, J.A.; Gollwitzer, P.M.; Oettingen, G.; Fiske, S.T.; Gilbert, D.T.; Lindzey, G.
  • Situational effects of advertising repetition: the moderating influence of motivation, ability, and opportunity to respond
    Batra, R.; Ray, M.L.
  • The spillover effect of attractions: evidence from Eastern China
    Bo, Z.; Bi, Y.; Hengyun, L.; Hailin, Q.
  • E-destinations: global best practice in tourism technologies and applications
    Buhalis, D.; Wagner, R.
  • How destination image and evaluative factors affect behavioral intentions?
    Chen, C.F.; Tsai, D.
  • Chinese outbound tourist preferences for all-inclusive group package tours: a latent class choice model
    Chen, M.L.; Hsu, C.H.C.
  • Polycontextuality and boundary crossing in expert cognition: learning and problem solving in complex work activities
    Engeström, Y.; Engeström, R.; Kärkkäinen, M.
  • How locus of control shapes intention to reuse mobile apps for making hotel reservations: evidence from Chinese consumers
    Fong, L.H.N.; Lam, L.W.; Law, R.
  • An exploratory study of gambling operators' use of social media and the latent messages conveyed
    Gainsbury, S.M.; Delfabbro, P.; King, D.L.; Hing, N.
  • Information of casino address and websites
  • How e-communities extend the concept of exchange in marketing: an application of the motivation, opportunity, ability (MOA) theory
    Gruen, T.W.; Osmonbekov, T.; Czaplewski, A.J.
  • eWOM: the impact of customer-to-customer online know-how exchange on customer value and loyalty
    Gruen, T.W.; Osmonbekov, T.; Czaplewski, A.J.
  • Mapping the concepts evoked by a destination: an approach to the study of a holistic destination image
    Guzman-Parra, V.F.; Trespalacios Gutierrez, J.; Vila-Oblitas, J.R.
  • The effect of apathetic motivation on employees' intentions to use social media for businesses
    Hansen, J.M.; Levin, M.A.
  • Hotel guests’ social commerce intention: the role of social support, social capital and social identification
    Huang, G.I.; Chen, Y.V.; Wong, I.A.
  • Dilemma of hotel reviews: the role of information processing and validation through metacognition
    Huang, G.I.; Wong, I.A.; Law, R.
  • The influence of social media interactions on consumer–brand relationships: a three-country study of brand perceptions and marketing behaviors
    Hudson, S.; Huang, L.; Roth, M.S.; Madden, T.J.
  • Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: an alternative decision-making model
    Hung, K.; Petrick, J.F.
  • Testing the efficacy of an integrative model for community participation
    Hung, K.; Sirakaya-Turk, E.; Ingram, L.J.
  • Brand loyalty: measurement and management
    Jacoby, J.; Chestnut, R.W.
  • Boundaries and boundary crossing in tourism: a study of policy work for tourism and urban regeneration
    Kim, S.; Bramwell, B.
  • The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes
    Kim, M.J.; Lee, C.K.; Bonn, M.
  • The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions
    Kim, S.H.; Lee, C.K.; Song, H.; Lee, J.Y.
  • Internet uses and gratifications: a structural equation model of interactive advertising
    Ko, H.; Cho, C.H.; Roberts, M.S.
  • Factors influencing generation Y’s tourism-related social media activity: the case of polish students
    Kowalczyk-Anioł, J.; Nowacki, M.
  • Usability perspective on social media sites' adoption in the B2B context
    Lacka, E.; Chong, A.
  • An observation study of Chinese baccarat players
    Lam, D.
  • Does the look matter? The impact of casino servicescape on gaming customer satisfaction, intention to revisit, and desire to stay
    Lam, L.W.; Chan, K.W.; Fong, D.; Lo, F.
  • The study of boundaries in the social sciences
    Lamont, M.; Molnár, V.
  • How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
    Leung, X.Y.; Bai, B.
  • Unlocking the customer engagement-brand loyalty relationship in tourism social media: the roles of brand attachment and customer trust
    Li, M.W.; Teng, H.Y.; Chen, C.Y.
  • Why people use social networking sites: an empirical study integrating network externalities and motivation theory
    Lin, K.Y.; Lu, H.P.
  • Co-creation of the hospitality brand experience: a triadic interaction model
    Lin, Z.; Wong, I.A.
  • A boundary theory investigation of the product manager's role
    Lysonski, S.
  • Building brand community
    McAlexander, J.H.; Schouten, J.W.; Koenig, H.F.
  • Play the cards, roll the dice – the integration of casinos within Asian tourism destination development strategy
    McCartney, G.J.
  • The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations
    MacKenzie, S.B.; Lutz, R.J.; Belch, G.E.
  • Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads
    Maclnnis, D.J.; Moorman, C.; Jaworski, B.J.
  • Progress on the role of ICTs in establishing destination appeal
    Mandić, A.; Garbin Praničević, D.
  • Influences of individual and situational characteristics on measures of training effectiveness
    Mathieu, J.E.; Tannenbaum, S.I.; Salas, E.
  • Tourism destination loyalty
    Oppermann, M.
  • Common method biases in behavioral research: a critical review of the literature and recommended remedies
    Podsakoff, P.M.; MacKenzie, S.B.; Lee, J.Y.; Podsakoff, N.P.
  • Casino marketing, problem gamblers or loyal customers?
    Prentice, C.; Wong, I.A.
  • Embracing or fighting the urge: a multilevel investigation on casino service, branding and impulsive gambling
    Prentice, C.; Wong, I.A.
  • Community participation in world heritage site conservation and tourism development
    Rasoolimanesh, S.M.; Jaafar, M.; Ahmad, A.G.; Barghi, R.
  • Carrots, sticks, and promises: a conceptual framework for the management of public health and social issue behaviors
    Rothschild, M.L.
  • The new rules of marketing and PR.: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
    Scott, D.M.
  • The right to internet access: assessing the impact and the merits of compliance through an example of modern China
    Sergeev, A.
  • A two-process view of Facebook use and relatedness need-satisfaction: disconnection drives use, and connection rewards it
    Sheldon, K.M.; Abad, N.; Hinsch, C.
  • Knowledge management, social media and employee creativity
    Sigala, M.; Chalkiti, K.
  • The role of social media during the pre-purchasing stage
    Song, S.; Yoo, M.
  • The relationships between casino quality, image, value, and loyalty
    Tsai, H.; Lee, J.; Pan, S.
  • Learning as boundary-crossing in school–university partnership
    Tsui, A.B.; Law, D.Y.
  • To trust or not’: impact of camouflage strategies on trust in the sharing economy
    Venkateswaran, V.; Kumar, D.S.; Gupta, D.
  • Does (company) size matter? Differences in social media usage for business purposes
    Verheyden, M.; Goeman, K.
  • Corporate and social performance links in the gaming industry
    Vong, F.; Wong, I.A.
  • Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
    Wolny, J.; Mueller, C.
  • Exploring customer equity and the role of service experience in the casino service encounter
    Wong, I.A.
  • Beyond hardcore gambling: understanding why mainland Chinese visit casinos in Macau
    Wong, I.A.; Rosenbaum, M.S.
  • Not all films are created the same: understanding the cross-level effect of movie ratings on destination image creation
    Wong, I.A.; Song, Y.C.; Zhang, C.
  • Predicting event tourists’ gambling decision: the cross-level effect of brand equity
    Wong, I.A.; Fong, H.I.V.; Leong, A.M.W.; Li, J.X.
  • An updated model of travel and tourism purchase-consumption systems
    Woodside, A.G.; King, R.I.
  • Homepage
  • How do cyberspace friendships transition to favorable workplace outcomes? The self-team joint influence
    Yang, F.X.; Wong, I.A.
  • The role of food festivals in branding culinary destinations
    Yang, F.X.; Wong, I.A.; Tan, X.S.; Wu, D.C.
  • Using the brand experience scale to profile consumers and predict consumer behaviour
    Zarantonello, L.; Schmitt, B.H.
  • Gazing at the gazers: an investigation of travel advertisement modality interference
    Zhao, T.; Wong, I.A.; Tong, P.; Li, N.; Xiong, X.