Access the full text.
Sign up today, get DeepDyve free for 14 days.
M. Polonsky (1994)
An Introduction To Green MarketingElectronic Green Journal, 1
Mary Zimmer, Thomas Stafford, Marla Stafford (1994)
Green issues: Dimensions of environmental concernJournal of Business Research, 30
I. Ajzen, M. Fishbein (1969)
The Prediction of Behavioral Intentions in a Choice Situation.Journal of Experimental Social Psychology, 5
M. Fishbein, I. Ajzen (1977)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and ResearchContemporary Sociology, 6
J. Moisander, S. Pesonen (2002)
NARRATIVES OF SUSTAINABLE WAYS OF LIVING: CONSTRUCTING THE SELF AND THE OTHER AS A GREEN CONSUMERManagement Decision, 40
J. Ginsberg, P. Bloom (2004)
Choosing the Right Green Marketing StrategyMIT Sloan Management Review, 46
P. Stern, Thomas Dietz, Linda Kalof (1993)
Value Orientations, Gender, and Environmental ConcernEnvironment and Behavior, 25
M. Rosenberg (1979)
Conceiving the self
M. Solomon (1993)
Consumer Behavior: Buying, Having, and Being
Patrick Hartmann, Vanessa Ibáñez, F. Sainz (2005)
Green branding effects on attitude: functional versus emotional positioning strategiesMarketing Intelligence & Planning, 23
H. Markus, S. Kitayama (1991)
Culture and the self: Implications for cognition, emotion, and motivation.Psychological Review, 98
Claude Faugeron, M. Rokeach (1968)
Beliefs, Attitudes and Values. A Theory of Organization and ChangeRevue Francaise De Sociologie, 11
F. Ríos, T. Martínez, F. Moreno, Paloma Soriano (2006)
Improving attitudes toward brands with environmental associations: an experimental approachJournal of Consumer Marketing, 23
A. Bandura (1977)
Self-efficacy: toward a unifying theory of behavioral change.Psychological review, 84 2
Kamal Manaktola, V. Jauhari (2007)
Exploring consumer attitude and behaviour towards green practices in the lodging industry in IndiaInternational Journal of Contemporary Hospitality Management, 19
F. Webster (1975)
Determining the Characteristics of the Socially Conscious ConsumerJournal of Consumer Research, 2
D. Aaker, R. Bagozzi (1981)
Attitudes toward Public Policy Alternatives to Reduce Air PollutionJournal of Public Policy & Marketing, 1
P. Ellen, Josh Wiener, C. Cobb-Walgren (1991)
The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious BehaviorsJournal of Public Policy & Marketing, 10
Devon DelVecchio (2000)
Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliabilityJournal of Product & Brand Management, 9
W. Baker, James Sinkula (2005)
Environmental marketing strategy and firm performance: Effects on new product performance and market shareJournal of the Academy of Marketing Science, 33
A. Branthwaite (2002)
Investigating the power of imagery in marketing communication: evidence‐based techniquesQualitative Market Research: An International Journal, 5
James Roberts, D. Bacon (1997)
Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer BehaviorJournal of Business Research, 40
W. Bearden, R. Netemeyer, Jesse Teel (1989)
Measurement of Consumer Susceptibility to Interpersonal InfluenceJournal of Consumer Research, 15
Subhash Sharma, Terence Shimp, Jeongshin Shin (1995)
Consumer ethnocentrism: A test of antecedents and moderatorsJournal of the Academy of Marketing Science, 23
A. Bandura (1985)
Social Foundations of Thought and Action: A Social Cognitive Theory
T. Osterhus (1997)
Pro-Social Consumer Influence Strategies: When and how do they Work?Journal of Marketing, 61
H. Triandis (1993)
Collectivism and Individualism as Cultural SyndromesCross-Cultural Research, 27
Clare D'souza (2004)
Ecolabel programmes: a stakeholder (consumer) perspectiveCorporate Communications: An International Journal, 9
U. Yavas (1994)
Research Note: Students as Subjects in Advertising and Marketing ResearchInternational Marketing Review, 11
Philip Shabecoff (1993)
A Fierce Green Fire: The American Environmental Movement
Robert Straughan, James Roberts (1999)
Environmental segmentation alternatives: a look at green consumer behavior in the new
S. Banerjee, E. Iyer, R. Kashyap (2003)
Corporate Environmentalism: Antecedents and Influence of Industry TypeJournal of Marketing, 67
P. Eglin, S. Hester (1996)
Culture in Action: Studies in Membership Categorization Analysis
J. Zarnikau (2003)
Consumer demand for ‘green power’ and energy efficiencyEnergy Policy, 31
R. Vlosky, Lucie Ozanne, Renee Fontenot (1999)
A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood productsJournal of Consumer Marketing, 16
W. Lonner, J. Berry, G. Hofstede (1980)
Culture′s Consequences: International Differences in Work-Related Values
M. Polonsky (1995)
A stakeholder theory approach to designing environmental marketing strategyJournal of Business & Industrial Marketing, 10
S. Banerjee, Charles Gulas, E. Iyer (1995)
Shades of Green: A Multidimensional Analysis of Environmental AdvertisingJournal of Advertising, 24
Ida Berger, R. Corbin (1992)
Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible BehaviorsJournal of Public Policy & Marketing, 11
M. Taghian, Clare D'souza (2008)
It's not easy being green : attracting the environmentally aware consumer., 1
G. Meneses, A. Palacio (2006)
Different kinds of consumer response to the reward recycling technique: similarities at the desired routine levelAsia Pacific Journal of Marketing and Logistics, 18
Josephine Pickett‐Baker, R. Ozaki (2008)
Pro‐environmental products: marketing influence on consumer purchase decisionJournal of Consumer Marketing, 25
L. Pelton, D. Strutton, J. Barnes, S. True (1993)
The Relationship among Referents, Opportunity, Rewards, and Punishments in Consumer Attitudes toward Recycling: A Structural Equations ApproachJournal of Macromarketing, 13
Douglas Brown (2008)
It is good to be greenStrategic Outsourcing: An International Journal, 1
Donal Carbaugh (2005)
Cultures in Conversation
Clare D'souza, M. Taghian, P. Lamb (2006)
An empirical study on the influence of environmental labels on consumersCorporate Communications: An International Journal, 11
D. Grace, A. O'Cass (2002)
Brand associations: looking through the eye of the beholderQualitative Market Research: An International Journal, 5
Kara Chan (2000)
Market Segmentation of Green Consumers in Hong KongJournal of International Consumer Marketing, 12
James Roberts (1995)
Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for MarketingThe Journal of Marketing Theory and Practice, 3
K. Liere, R. Dunlap (1980)
The Social Bases of Environmental Concern: A Review of Hypotheses, Explanations and Empirical EvidencePublic Opinion Quarterly, 44
E. Preston-whyte (2008)
Culture in Action
Philip Shabecoff (2000)
Earth Rising: American Environmentalism In The 21St Century
J. Mccarty, L. Shrum (1994)
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behaviorJournal of Business Research, 30
M. Laroche, Jasmin Bergeron, G. Barbaro-Forleo (2001)
Targeting consumers who are willing to pay more for environmentally friendly productsJournal of Consumer Marketing, 18
Thomas Kinnear, James Taylor, Sadrudin Ahmed (1974)
Ecologically Concerned Consumers: Who are They?Journal of Marketing, 38
S. Ang, P. Cheng, Elison Lim, S. Tambyah (2001)
Spot the difference: consumer responses towards counterfeitsJournal of Consumer Marketing, 18
A. Crane (2000)
Facing the backlash: green marketing and strategic reorientation in the 1990sJournal of Strategic Marketing, 8
D.A. Amyx, P.F. Dejong, X. Lin, G. Chakraborty, J.L. Weiner
Influencers of purchase intentions for ecologically safe products
R. Goldsmith, Barbara Lafferty, S. Newell (2000)
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and BrandsJournal of Advertising, 29
W. Kilbourne, G. Pickett (2008)
How materialism affects environmental beliefs, concern, and environmentally responsible behaviorJournal of Business Research, 61
A. Diamantopoulos, B. Schlegelmilch, R. Sinkovics, Greg Bohlen (2003)
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigationJournal of Business Research, 56
James Roberts (1996)
Green consumers in the 1990s: Profile and implications for advertisingJournal of Business Research, 36
P. Bentler, G. Speckart (1979)
Models of attitude–behavior relations.Psychological Review, 86
Clare D'souza, M. Taghian (2005)
Green advertising effects on attitude and choice of advertising themesAsia Pacific Journal of Marketing and Logistics, 17
H. Triandis (1989)
The Self and Social Behavior in Differing Cultural ContextsPsychological Review, 96
M. Polonsky, P. Rosenberger (2001)
Reevaluating green marketing: a strategic approachBusiness Horizons, 44
Rolf Wüstenhagen, M. Bilharz (2006)
Green Energy Market Development in Germany: Effective Public Policy and Emerging Customer DemandEnergy Policy, 34
I. Phau, D. Ong (2007)
An investigation of the effects of environmental claims in promotional messages for clothing brandsMarketing Intelligence & Planning, 25
Philemon Oyewole (2001)
Social Costs of Environmental Justice Associated with the Practice of Green MarketingJournal of Business Ethics, 29
I. Ajzen, M. Fishbein (1980)
Understanding Attitudes and Predicting Social Behavior
C. Hui, H. Triandis (1986)
Individualism-CollectivismJournal of Cross-Cultural Psychology, 17
R. Bagozzi (1981)
Attitudes, intentions, and behavior: A test of some key hypotheses.Journal of Personality and Social Psychology, 41
Antonio Chamorro, Sergio Rubio, F. Miranda (2009)
Characteristics of research on green marketingBusiness Strategy and The Environment, 18
Lorne Cummings (2008)
Managerial attitudes toward environmental management within Australia, the People's Republic of China and IndonesiaBusiness Strategy and The Environment, 17
John Antil (1978)
The construction and validation of an instrument to measure socially responsible consumption behavior : a study of the socially responsible consumer
R. Wiser, J. Fang, K. Porter, A. Houston (1999)
Green Power Marketing in Retail Competition: An Early Assessment
D. Aaker, Kevin Keller (1990)
Consumer Evaluations of Brand ExtensionsJournal of Marketing, 54
Bobby Banerjee, Kim McKeage (1994)
How Green Is My Value: Exploring the Relationship Between Environmentalism and MaterialismAdvances in Consumer Research, 21
M. Laroche, Roy Toffoli, Chankon Kim, T. Muller (1996)
The Influence of Culture on Pro-Environmental Knowledge, Attitudes, and Behavior: a Canadian PerspectiveACR North American Advances
J. Kärnä, E. Hansen, H. Juslin (2003)
Social responsibility in environmental marketing planningEuropean Journal of Marketing, 37
J. Nunnally, McGraw-Hill New (1978)
Psychometric Theory: NY.
B. Schlegelmilch, Greg Bohlen, A. Diamantopoulos (1996)
The link between green purchasing decisions and measures of environmental consciousnessEuropean Journal of Marketing, 30
Purpose – This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products. Design/methodology/approach – A convenience sampling method was employed. A total of 600 self‐administered questionnaires were distributed during lectures in a large Australian university. In total, 256 useable Australian consumer responses were collected and used for analysis. Findings – The results show that the three antecedents of ecoliteracy, interpersonal influence and value orientation have strong correlations with attitudes towards environmentally friendly products. Consumers with favourable attitudes towards environmentally friendly products are more likely to purchase environmentally friendly products. Perceived product necessity moderates the relationship between attitudes toward environmentally friendly products and the willingness to purchase environmentally friendly products. Research limitations/implications – Longitudinal studies can be conducted in the future. Other possible moderating factors such as product involvement or pricing can also be explored. A wider range of behavioural indicators can be used to capture a more accurate measurement of environmentally oriented behaviours. Practical implications – Consumer education about the environment is crucial for consumers to form a more favourable mindset towards environmentally friendly products. Communication initiatives that highlight various environmental support campaigns and environmentally conscious product strategies are some of the ways to encourage purchasing behaviour. Originality/value – The study empirically examines the antecedents and consequences of attitudes towards purchasing green products in an Australian context. Furthermore, the study uses day‐to‐day necessity products as the product category.
Marketing Intelligence & Planning – Emerald Publishing
Published: Aug 2, 2011
Keywords: Environmentally friendly products; Willingness to buy; Ecoliteracy; Consumer behaviour; Self‐image; Australia
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.