Atmospherics and consumers' symbolic interpretations of hedonic services

Atmospherics and consumers' symbolic interpretations of hedonic services Purpose – The purpose of this research is to examine the impact of atmospherics on consumer symbolic interpretations, and various psychological outcomes in a purely hedonic service environment. Design/methodology/approach – Field data were collected from 500 respondents in Florida across four hedonic service attraction sites and then analyzed using MANOVA in SPSS. A mediation method proposed by Baron and Kenny is utilized to determine the mediating role of consumer symbolic interpretations in the nomological network. Findings – There were four major findings. First, similar to other service sectors, environmental factors do play a critical role in determining behavioral intentions in hedonic services. Second, patrons conceptualize hedonic attractions/services in terms of both utilitarian and hedonic components. Third, consumer symbolic perceptions (meanings) do affect behavioral intentions. Finally, consumers do evaluate their service environments (ambient, design and layout and social factors) differently depending on the meanings they attach to a service environment. Research limitations/implications – Managers can tailor service environments to match the symbolic interpretations and behavioral outcomes they would like to foster in order to maximize monies spent on physical upgrades. Additional work is needed in the area of consumer meanings and symbolic interpretations. Originality/value – The study indicates that the service environment can be used as a differentiating tool to perpetuate brand meaning and uniqueness in the minds of the consumer, thereby creating a competitive advantage for the hedonic facilities and by extension ensuring repeat patronage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Culture, Tourism and Hospitality Research Emerald Publishing

Atmospherics and consumers' symbolic interpretations of hedonic services

Loading next page...
 
/lp/emerald-publishing/atmospherics-and-consumers-symbolic-interpretations-of-hedonic-R7ClTPgUyp
Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1750-6182
DOI
10.1108/17506180910980519
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this research is to examine the impact of atmospherics on consumer symbolic interpretations, and various psychological outcomes in a purely hedonic service environment. Design/methodology/approach – Field data were collected from 500 respondents in Florida across four hedonic service attraction sites and then analyzed using MANOVA in SPSS. A mediation method proposed by Baron and Kenny is utilized to determine the mediating role of consumer symbolic interpretations in the nomological network. Findings – There were four major findings. First, similar to other service sectors, environmental factors do play a critical role in determining behavioral intentions in hedonic services. Second, patrons conceptualize hedonic attractions/services in terms of both utilitarian and hedonic components. Third, consumer symbolic perceptions (meanings) do affect behavioral intentions. Finally, consumers do evaluate their service environments (ambient, design and layout and social factors) differently depending on the meanings they attach to a service environment. Research limitations/implications – Managers can tailor service environments to match the symbolic interpretations and behavioral outcomes they would like to foster in order to maximize monies spent on physical upgrades. Additional work is needed in the area of consumer meanings and symbolic interpretations. Originality/value – The study indicates that the service environment can be used as a differentiating tool to perpetuate brand meaning and uniqueness in the minds of the consumer, thereby creating a competitive advantage for the hedonic facilities and by extension ensuring repeat patronage.

Journal

International Journal of Culture, Tourism and Hospitality ResearchEmerald Publishing

Published: Aug 7, 2009

Keywords: Service industries; Service levels; Consumer behaviour; Perception

References

  • Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
    Hightower, R. Jr; Brady, M.K.; Baker, T.L.
  • Attitude formation from product trial: distinct role of cognition and affect for hedonic and functional products
    Kempf, D.S.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off