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ATM Banking Behaviour in Kuwait A Consumer Survey

ATM Banking Behaviour in Kuwait A Consumer Survey There has been a growing interest among banks and financialinstitutions in encouraging bank customers to use automatic tellermachines ATMs. This study attempts to identify customers awareness,usage patterns, reasons for using not using ATMs, new servicesrequired, as well as problems associated with using ATMs in Kuwait.Significant differences in attitudes and opinions among age,nationality, marital status, occupation, income, and educational levelgroups are also reported. Implications of the study are suggestedregarding the role of electronic technologies in marketing developent.Identifies some specific marketing strategy considerations designed toensure retail customers acceptance and usage of ATMs. In addition,reports recommendations for further research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

ATM Banking Behaviour in Kuwait A Consumer Survey

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329210015318
Publisher site
See Article on Publisher Site

Abstract

There has been a growing interest among banks and financialinstitutions in encouraging bank customers to use automatic tellermachines ATMs. This study attempts to identify customers awareness,usage patterns, reasons for using not using ATMs, new servicesrequired, as well as problems associated with using ATMs in Kuwait.Significant differences in attitudes and opinions among age,nationality, marital status, occupation, income, and educational levelgroups are also reported. Implications of the study are suggestedregarding the role of electronic technologies in marketing developent.Identifies some specific marketing strategy considerations designed toensure retail customers acceptance and usage of ATMs. In addition,reports recommendations for further research.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Mar 1, 1992

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