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Atlas Ltd, in the Balkans

Atlas Ltd, in the Balkans Atlas Ltd was a small local enterprise, bottling soft drinks for the Albanian market. Although Atlas Ltd was not actively seeking to expand into foreign markets, the domestic market in Albania was becoming flooded with competition from abroad. The time had come to evaluate strategy, and plan for the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Atlas Ltd, in the Balkans

Leo Paul Dana
British Food Journal , Volume 102 (5/6): 9 – Jun 1, 2000
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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700010329326
Publisher site
See Article on Publisher Site

Abstract

Atlas Ltd was a small local enterprise, bottling soft drinks for the Albanian market. Although Atlas Ltd was not actively seeking to expand into foreign markets, the domestic market in Albania was becoming flooded with competition from abroad. The time had come to evaluate strategy, and plan for the future.

Journal

British Food Journal – Emerald Publishing

Published: Jun 1, 2000

Keywords: Albania

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