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at the cutting edgeof data gathering

at the cutting edgeof data gathering Most companies rely on internal information to develop their customerfocused strategies without adequate knowledge of cuttingedge data gathering methods. This can lead to producer orientation and poor decisionmaking, according to Sweden's Royal Institute of Technology's research into 40 organizations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Measuring Business Excellence Emerald Publishing

at the cutting edgeof data gathering

Measuring Business Excellence , Volume 3 (4): 6 – Apr 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1368-3047
DOI
10.1108/eb025585
Publisher site
See Article on Publisher Site

Abstract

Most companies rely on internal information to develop their customerfocused strategies without adequate knowledge of cuttingedge data gathering methods. This can lead to producer orientation and poor decisionmaking, according to Sweden's Royal Institute of Technology's research into 40 organizations.

Journal

Measuring Business ExcellenceEmerald Publishing

Published: Apr 1, 1999

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