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Asset specificity, culture, experience, firm Size and entry mode strategy Taiwanese manufacturing firms in China, SouthEast Asia and Western Europe

Asset specificity, culture, experience, firm Size and entry mode strategy Taiwanese manufacturing... This study examines the entry mode and ownership strategies in China, SouthEast Asia and Western Europe made by manufacturing firms in Taiwan. The results find that when the larger, high R&D and high advertising intensive Taiwanese manufacturing firms invest in China, SouthEastAsia and Western Europe, they would be likely to choose the greenfieldWFOE entry. On the other hand, when these firms have the most foreign investing experiences and the longest investing history in China, SouthEast Asia and Western Europe, the acquisitionWFOE entry would tend to bepreferred. Finally, this study proposes relevant implications for practice in the conclusion. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Commerce and Management Emerald Publishing

Asset specificity, culture, experience, firm Size and entry mode strategy Taiwanese manufacturing firms in China, SouthEast Asia and Western Europe

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1056-9219
DOI
10.1108/10569210480000181
Publisher site
See Article on Publisher Site

Abstract

This study examines the entry mode and ownership strategies in China, SouthEast Asia and Western Europe made by manufacturing firms in Taiwan. The results find that when the larger, high R&D and high advertising intensive Taiwanese manufacturing firms invest in China, SouthEastAsia and Western Europe, they would be likely to choose the greenfieldWFOE entry. On the other hand, when these firms have the most foreign investing experiences and the longest investing history in China, SouthEast Asia and Western Europe, the acquisitionWFOE entry would tend to bepreferred. Finally, this study proposes relevant implications for practice in the conclusion.

Journal

International Journal of Commerce and ManagementEmerald Publishing

Published: Nov 30, 2004

References