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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1997 MCB UP Ltd. All rights reserved.
- ISSN
- 1359-8546
- DOI
- 10.1108/13598549710156330
- Publisher site
- See Article on Publisher Site
Abstract
Marketing systems for fresh food products are frequently analysed in the economics and marketing literature, most often either in terms of a quantitative model reflecting some policy or environmental concern, or in terms of a simple description of the shape and size of the system. Considers explicitly the nature of the relationships at each level of a marketing system, using methods derived from the transaction cost and marketing literatures. The methods focus on simple evaluations of transactions at each level of a system, and are applied to the marketing system for a fresh product from Egypt to the UK.
Journal
Supply Chain Management An International Journal – Emerald Publishing
Published: Mar 1, 1997
Keywords: Agriculture; Egypt; Supply chain; Transaction costs