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Assessing National Competitive SuperiorityAn ImportancePerformance Matrix Approach

Assessing National Competitive SuperiorityAn ImportancePerformance Matrix Approach It is wellaccepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed are those which develop distinctive competences and manage for lowest delivered cost or differentiation through superior customer value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific International Journal of Marketing Emerald Publishing

Assessing National Competitive SuperiorityAn ImportancePerformance Matrix Approach

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7517
DOI
10.1108/eb010225
Publisher site
See Article on Publisher Site

Abstract

It is wellaccepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed are those which develop distinctive competences and manage for lowest delivered cost or differentiation through superior customer value.

Journal

Asia Pacific International Journal of MarketingEmerald Publishing

Published: Feb 1, 1991

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