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Assessing National Competitive Superiority An ImportancePerformance Matrix Approach

Assessing National Competitive Superiority An ImportancePerformance Matrix Approach Extends the application of a wellestablished strategic marketingplanning technique the ImportancePerformance Matrix Approach to theassessment of a countrys strengths and weaknesses in attracting foreigninvestments. Following a description of the approach and its rationale,the ImportancePerformance framework is applied in analysing Singaporescompetitiveness along various infrastructural and environmentalattributes. Discusses the implications of the findings. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Assessing National Competitive Superiority An ImportancePerformance Matrix Approach

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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509210007902
Publisher site
See Article on Publisher Site

Abstract

Extends the application of a wellestablished strategic marketingplanning technique the ImportancePerformance Matrix Approach to theassessment of a countrys strengths and weaknesses in attracting foreigninvestments. Following a description of the approach and its rationale,the ImportancePerformance framework is applied in analysing Singaporescompetitiveness along various infrastructural and environmentalattributes. Discusses the implications of the findings.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Jan 1, 1992

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