Assessing export performance in the Greek food and beverage industry An integrated structural equation model approach

Assessing export performance in the Greek food and beverage industry An integrated structural... Purpose – The purpose of this paper is to develop and estimate an integrated empirical model of export performance. The paper aims to adopt an eclectic approach, which synthesises the literature to identify key determinants and then applies the model to Greek food and beverage exporters. Design/methodology/approach – This paper identifies the determinants of export performance from a literature review. An integrated structural equation model is then developed to estimate the directions and magnitudes of their interdependencies. Findings – Results show that the determinants of export performance are the export marketing mix, entrepreneurial orientation, trade barriers and export problems. In turn, the export marketing mix is indirectly determined by export market attractiveness, export competencies, and management. Practical implications – The multidimensional approach of this paper provides for a more integrated understanding of export performance than many of the partial studies found in the literature hitherto. Originality/value – The paper identifies generic factors that are important for successful export marketing. These are incorporated into a structural equation model, which estimates their impacts and interdependencies on export performance simultaneously. The findings can aid Greek food and beverage exporters to formulate effective export marketing strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Assessing export performance in the Greek food and beverage industry An integrated structural equation model approach

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700810887130
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to develop and estimate an integrated empirical model of export performance. The paper aims to adopt an eclectic approach, which synthesises the literature to identify key determinants and then applies the model to Greek food and beverage exporters. Design/methodology/approach – This paper identifies the determinants of export performance from a literature review. An integrated structural equation model is then developed to estimate the directions and magnitudes of their interdependencies. Findings – Results show that the determinants of export performance are the export marketing mix, entrepreneurial orientation, trade barriers and export problems. In turn, the export marketing mix is indirectly determined by export market attractiveness, export competencies, and management. Practical implications – The multidimensional approach of this paper provides for a more integrated understanding of export performance than many of the partial studies found in the literature hitherto. Originality/value – The paper identifies generic factors that are important for successful export marketing. These are incorporated into a structural equation model, which estimates their impacts and interdependencies on export performance simultaneously. The findings can aid Greek food and beverage exporters to formulate effective export marketing strategies.

Journal

British Food JournalEmerald Publishing

Published: Jul 4, 2008

Keywords: Exports; Structural analysis; Food and drink products; Greece

References

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