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/lp/emerald-publishing/asia-pacific-international-financial-centres-xu4ItiwKV9
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-2323
- DOI
- 10.1108/EUM0000000001462
- Publisher site
- See Article on Publisher Site
Abstract
Marketing of international banking services in the Asia Pacificregion must proceed from understanding both the locational needs ofinternational banks and of the financial centres in which they locate.Presents the findings of a detailed series of interviews in majorfinancial centres and by major financial sector. These mesh withfindings found in the surveyed location literature. Also explores thedevelopment of international financial centres as this is closely tiedto location of financial firms. Concludes that the sort of sectorallocational analysis conducted here provides highly useful informationfor the location of international banking in the major Asia Pacificcentres. Hong Kong, Singapore and Tokyo are, not surprisingly, the primelocations for marketing the broadest array of international bankingservices.
Journal
International Journal of Bank Marketing – Emerald Publishing
Published: May 1, 1991