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Are You Committing Marketcide

Are You Committing Marketcide States that many problems related to marketing suffered by anorganization occur as a result of actions within the firm itself. Termsthese problems as marketcide, arguing that they hamperorganizational performance. Discusses ten common internal problems.Emphasizes that warning signs must be noticedand appropriate correctiveaction taken in order to maintain a more healthy organization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Are You Committing Marketcide

Journal of Services Marketing , Volume 6 (2): 9 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210035854
Publisher site
See Article on Publisher Site

Abstract

States that many problems related to marketing suffered by anorganization occur as a result of actions within the firm itself. Termsthese problems as marketcide, arguing that they hamperorganizational performance. Discusses ten common internal problems.Emphasizes that warning signs must be noticedand appropriate correctiveaction taken in order to maintain a more healthy organization.

Journal

Journal of Services MarketingEmerald Publishing

Published: Feb 1, 1992

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