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Applying Creative Thinking Techniques to Everyday Problems

Applying Creative Thinking Techniques to Everyday Problems Discusses the virtues of creativity as the first part of a processenabling companies to outperform their competitors. Considers fivetechniques for stimulating creativity, with examples of applications ofeach lateral thinking, metaphoric thinking, positive thinking,association trigger, and capturing and interpreting dreams. Surmisesthat creative thinking relies on practice and the right environment aswell as education in techniques. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Applying Creative Thinking Techniques to Everyday Problems

Tanner, David
Journal of Consumer Marketing , Volume 9 (4): 6 – Apr 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363769210037051
Publisher site
See Article on Publisher Site

Abstract

Discusses the virtues of creativity as the first part of a processenabling companies to outperform their competitors. Considers fivetechniques for stimulating creativity, with examples of applications ofeach lateral thinking, metaphoric thinking, positive thinking,association trigger, and capturing and interpreting dreams. Surmisesthat creative thinking relies on practice and the right environment aswell as education in techniques.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Apr 1, 1992

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