Selecting the best strategy from among a number of identified alternatives is an important part of any strategy process. Often this involves a difficult choice between the values to set and the trade-offs to be made. Even swaps is a rational and simple method for making trade-offs that help the decision maker in considering the value of one objective in terms of another. In this study, the principles of even swaps method are presented and its use is illustrated by applying it to a case of strategy selection in a rural enterprise in Finland. The strategy was chosen from among identified alternatives and it was evaluated with respect to the defined objectives and taking a number of possible future scenarios into account. According to the experiences gained from the case study, the decision makers found the trade-offs difficult to make. However, they noted that the even swaps method made this difficult task more understandable by indicating the concrete changes in the objectives, allowing them to focus their mental energy on deciding the real value of the alternatives. As the swapping process is transparent, the method also supported communication and learning.
Management Decision – Emerald Publishing
Published: Jun 1, 2001
Keywords: Scenario planning; Trade‐offs; Strategy
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera