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Application of a new brand monitoring strategy to grocery products at a convenience store

Application of a new brand monitoring strategy to grocery products at a convenience store At a store of chain retailers in Japan, a manager must select some new products from the list offered by the head office and, at the same time, he must determine which products should be replaced by the new products he selects. For the purpose of supporting such a decision, the authors have already proposed a new brand monitoring strategy for a certain category at a retail store and provided its mathematical model. Reviews their model emphasizing its practical aspects, and applies their model to actual data on grocery products collected from a convenience store with a discussion on the characteristics of their model. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Application of a new brand monitoring strategy to grocery products at a convenience store

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634500010318638
Publisher site
See Article on Publisher Site

Abstract

At a store of chain retailers in Japan, a manager must select some new products from the list offered by the head office and, at the same time, he must determine which products should be replaced by the new products he selects. For the purpose of supporting such a decision, the authors have already proposed a new brand monitoring strategy for a certain category at a retail store and provided its mathematical model. Reviews their model emphasizing its practical aspects, and applies their model to actual data on grocery products collected from a convenience store with a discussion on the characteristics of their model.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Apr 1, 2000

Keywords: Stores; Grocery industry; Brands; FMCG; Japan

References