APPAREL PRODUCT DISSATISFACTION AND THE POSTCOMPLAINT PROCESS

APPAREL PRODUCT DISSATISFACTION AND THE POSTCOMPLAINT PROCESS Examines the consumer behaviours which result when an apparelproduct fails and the situations of seeking, receiving, and satisfactionwith redress, in relation to the consumers intent to repurchase a brandand to revisit a store. Results indicate a definite relationship andhave direct financial implications for retailers and apparelmanufacturers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559210018268
Publisher site
See Article on Publisher Site

Abstract

Examines the consumer behaviours which result when an apparelproduct fails and the situations of seeking, receiving, and satisfactionwith redress, in relation to the consumers intent to repurchase a brandand to revisit a store. Results indicate a definite relationship andhave direct financial implications for retailers and apparelmanufacturers.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: May 1, 1992

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