Access the full text.
Sign up today, get DeepDyve free for 14 days.
Catherine Viot, Juliette Passebois-Ducros (2010)
Wine brands or branded wines? The specificity of the French market in terms of the brandInternational Journal of Wine Business Research, 22
P. Balestrini, P. Gamble (2006)
Country-of-origin effects on Chinese wine consumersBritish Food Journal, 108
T. Atkin, Ray Johnson (2010)
Appellation as an indicator of qualityInternational Journal of Wine Business Research, 22
C. Han, Vern Terpstra (1988)
Country-of-Origin Effects for Uni-National and Bi-National ProductsJournal of International Business Studies, 19
V. Bastien, Pierre-Louis Dubourdeau, Maxime Leclère (2011)
La marque France
Robert Underwood, N. Klein (2002)
Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and BrandJournal of Marketing Theory and Practice, 10
John Kozup, Scot Burton, E. Creyer (2001)
A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage LabelsJournal of Consumer Policy, 24
Kevin Keller (1993)
Conceptualizing, Measuring, and Managing Customer-Based Brand EquityJournal of Marketing, 57
M. Roth, Jean Romeo (1992)
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin EffectsJournal of International Business Studies, 23
R. Teas, Sanjeev Agarwal (2000)
The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and valueJournal of the Academy of Marketing Science, 28
V. Zeithaml (1988)
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:Journal of Marketing, 52
P. Verlegh, J. Steenkamp (1999)
A review and meta-analysis of country-of-origin researchJournal of Economic Psychology, 20
J. Steenkamp (1990)
Conceptual model of the quality perception processJournal of Business Research, 21
W. Bearden, Terence Shimp (1982)
The Use of Extrinsic Cues to Facilitate Product AdoptionJournal of Marketing Research, 19
W. Bilkey, Erik Nes (1982)
Country-of-Origin Effects on Product EvaluationsJournal of International Business Studies, 13
G. Knight, R. Calantone (2000)
A flexible model of consumer country‐of‐origin perceptions: A cross‐cultural investigationInternational Marketing Review, 17
L. Garber (1995)
The Package Appearance in ChoiceACR North American Advances
Glenn Banks, J. Overton (2010)
Old World, New World, Third World? Reconceptualising the Worlds of WineJournal of Wine Research, 21
Ray Johnson, J. Bruwer (2007)
Regional Brand Image and Perceived Wine Quality: The Consumer Perspective
J. Olson, J. Jacoby (1972)
Cue Utilization in the Quality Perception Process
Joan Meyers-Levy, Alice Tybout (1989)
Schema Congruity as a Basis for Product EvaluationJournal of Consumer Research, 16
C. Han
Country Image : Halo or Summary Construct
Nathalie Spielmann, Sylvie Jolly, Fabrice Parisot (2014)
Terroir in the media: the poetry of people, place and palateInternational Journal of Wine Business Research, 26
Ting-hsiang Tseng, G. Balabanis (2011)
Explaining the product‐specificity of country‐of‐origin effectsInternational Marketing Review, 28
(1990)
Alternative approaches to understanding
J. Perrouty, F. D'hauteville, L. Lockshin (2006)
The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertiseAgribusiness, 22
Durairaj Maheswaran (1994)
Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product EvaluationsJournal of Consumer Research, 21
Jean-Claude Usunier (2002)
L'éthnicité des produits: Une approche exploratoireDiscrete Mathematics, 27
Y. Limon, L. Kahle, U. Orth (2009)
Package Design as a Communications Vehicle in Cross-Cultural Values ShoppingJournal of International Marketing, 17
Lalita Manrai, D. Lascu, A. Manrai (1998)
Interactive effects of country of origin and product category on product evaluationsInternational Business Review, 7
Jeffrey Overby, S. Gardial, R. Woodruff (2004)
French versus American consumers’ attachment of value to a product in a common consumption context: A cross-national comparisonJournal of the Academy of Marketing Science, 32
M. Laroche, Nicolas Papadopoulos, Louise Heslop, Mehdi Mourali (2005)
The influence of country image structure on consumer evaluations of foreign productsInternational Marketing Review, 22
K. Al-Sulaiti, M. Baker (1998)
Country of origin effects: a literature reviewMarketing Intelligence & Planning, 16
P. Gabriel, B. Urien (2006)
VALEURS DE CONSOMMATION ET ORIGINE TERRITORIALE DES PRODUITSDiscrete Mathematics
Jean-Claude Usunier (2011)
The shift from manufacturing to brand origin: suggestions for improving COO relevanceInternational Marketing Review, 28
Franziska Marquart, Brigitte Naderer (1988)
Communication and persuasion : central and peripheral routes to attitude changeAmerican Journal of Psychology, 101
Nathalie Spielmann, Barry Babin (2011)
Testing congruency effects between origin and producer for winesInternational Journal of Wine Business Research, 23
M. Thakor (1996)
Brand origin: conceptualization and reviewJournal of Consumer Marketing, 13
William Dodds (1991)
In search of value: how price and store name information influence buyers′ product perceptionsJournal of Consumer Marketing, 8
P. Kotler, David Gertner (2002)
Country as brand, product, and beyond: A place marketing and brand management perspectiveJournal of Brand Management, 9
J. Bloemer, K. Brijs, J. Kasper (2009)
The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effectsEuropean Journal of Marketing, 43
J. Watson, K. Wright (2000)
Consumer ethnocentrism and attitudes toward domestic and foreign productsEuropean Journal of Marketing, 34
Carl Obermiller, Eric Spangenberg (1989)
Exploring the Effects of Country of Origin Labels: an Information Processing FrameworkACR North American Advances
B. Loken, J. Ward (1990)
Alternative Approaches to Understanding the Determinants of TypicalityJournal of Consumer Research, 17
U. Orth, Keven Malkewitz (2008)
Holistic Package Design and Consumer Brand ImpressionsJournal of Marketing, 72
Peter Bloch (1995)
Seeking the Ideal Form: Product Design and Consumer ResponseJournal of Marketing, 59
Jean-Claude Usunier, G. Cestre (2007)
Product Ethnicity: Revisiting the Match between Products and CountriesJournal of International Marketing, 15
J. Bruwer, C. Buller (2012)
Country-of-Origin (COO) Brand Preferences and Associated Knowledge Levels of Japanese Wine ConsumersMicroeconomics: Intertemporal Consumer Choice & Savings eJournal
(1982)
The Structure for Value: Accounting for Taste
J. Guidry, Barry Babin, W. Graziano, W. Schneider (2009)
Pride and prejudice in the evaluation of wineInternational Journal of Wine Business Research, 21
A. Rimal (2005)
Meat labels: consumer attitude and meat consumption patternInternational Journal of Consumer Studies, 29
D. Priilaid (2006)
Wine's placebo effect: How the extrinsic cues of visual assessments mask the intrinsic quality of South African red wineInternational Journal of Wine Marketing, 18
D. Aaker (1995)
Building Strong Brands
Nathalie Spielmann (2014)
Brand equity for origin-bounded brandsJournal of Brand Management, 21
A. Pecotich, Steven Ward (2007)
Global branding, country of origin and expertise: An experimental evaluationInternational Marketing Review, 24
Marjorie Wall, J. Liefeld, Louise Heslop (1991)
Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysisJournal of the Academy of Marketing Science, 19
Zeynep Gürhan‐Canli, Durairaj Maheswaran (2000)
Cultural Variations in Country of Origin EffectsJournal of Marketing Research, 37
J. Sparks, C. Areni (2007)
Style Versus Substance: Multiple Roles of Language Power in PersuasionJournal of Applied Social Psychology, 38
Purpose – A recent stream of research has focused on typicality associations – those that bring origins and products together. Most of the research has focused on typical products but atypical products have received very little attention, even though they are more and more present on the market. As it has yet to be reviewed, the relationship between intrinsic and extrinsic product cues and product evaluations is examined in this paper for typical and atypical origin products. Design/methodology/approach – Wine was used as the stimulus, and consumer evaluations of typical and atypical wines were reviewed. Consumers were segmented based on their knowledge of the product category. French respondents ( n = 370) participated in an online questionnaire regarding the product cues they found most important, depending on if the wine was from the New World or the Old World. Findings – The results show that extrinsic cues are just as important as intrinsic cues in the evaluation of origin products, contrary to what prior research suggests. Furthermore, consumer knowledge moderates the evaluations of origin products; the results empirically confirms the theoretical country of origin – elaboration likelihood model (CoO-ELM) proposed by Bloemer et al. (2009) for atypical origin products, but show typical products are evaluated differently. Originality/value – This is the first study that empirically tests the CoO-ELM and includes the added dimension of typicality. The results allow for a better understanding of consumer perceptions of origin products and their cues.
International Journal of Wine Business Research – Emerald Publishing
Published: Mar 16, 2015
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.