Access the full text.
Sign up today, get DeepDyve free for 14 days.
Isabel Grilo, Oz Shy, Jacques-François Thisse (2001)
Price competition when consumer behavior is characterized by conformity or vanityJournal of Public Economics, 80
C. Park, D. Macinnis, Joseph Priester, A. Eisingerich, D. Iacobucci (2010)
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity DriversJournal of Marketing, 74
M. Sirgy, Dhruv Grewal, Tamara Mangleburg, Jae-ok Park, K. Chon, K. Chon, C. Claiborne, J. Johar, Harold Berkman (1997)
Assessing the predictive validity of two methods of measuring self-image congruenceJournal of the Academy of Marketing Science, 25
James Martin, K. Popper (1975)
Objective Knowledge: An Evolutionary Approach.The Philosophical Review, 84
Junghwa Son, B. Jin, Bobby George (2013)
Consumers' purchase intention toward foreign brand goodsManagement Decision, 51
U. Orth, Y. Limon, G. Rose (2010)
Store-evoked affect, personalities, and consumer emotional attachments to brandsJournal of Business Research, 63
B. Martinez, Soyoung Kim (2012)
Predicting purchase intention for private sale sitesJournal of Fashion Marketing and Management, 16
김종식 (1999)
동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)
Aaron Ahuvia (2005)
Beyond the Extended Self: Loved Objects and Consumers' Identity NarrativesJournal of Consumer Research, 32
Kevin Keller (1993)
Conceptualizing, Measuring, and Managing Customer-Based Brand EquityJournal of Marketing, 57
P. Berthon, L. Pitt, M. Parent, Jean-Paul Berthon (2009)
Aesthetics and Ephemerality: Observing and Preserving the Luxury BrandCalifornia Management Review, 52
Franck Vigneron, L. Johnson (2004)
Measuring perceptions of brand luxuryJournal of Brand Management, 11
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
Fang Liu, Jianyao Li, D. Mizerski, H. Soh (2012)
Self-congruity, brand attitude, and brand loyalty: a study on luxury brandsEuropean Journal of Marketing, 46
Chol Lee, R. Green (1991)
Cross-Cultural Examination of the Fishbein Behavioral Intentions ModelJournal of International Business Studies, 22
T. Summers, B. Belleau, Yingjiao Xu (2006)
Predicting purchase intention of a controversial luxury apparel productJournal of Fashion Marketing and Management, 10
S. Worchel, Jerry Lee, Akanbi Adewole (1975)
Effects of Supply and Demand on Ratings of Object ValueJournal of Personality and Social Psychology, 32
Kevin Keller (2003)
Brand Synthesis: The Multidimensionality of Brand KnowledgeJournal of Consumer Research, 29
Cele Otnes, Tina Lowrey, Young Kim (1993)
Gift Selection for Easy and Difficult Recipients: A Social Roles InterpretationJournal of Consumer Research, 20
A. Radón (2012)
Luxury Brand Exclusivity Strategies – An illustration of a cultural collaborationJournal of Business Administration Research, 1
F. Doss, Tammy Robinson (2013)
Luxury perceptions: luxury brand vs counterfeit for young US female consumersJournal of Fashion Marketing and Management, 17
C. Sedikides, A. Gregg, Sylwia Cisek, C. Hart (2007)
The I That Buys: Narcissists as ConsumersJournal of Consumer Psychology, 17
J. Smith, M. Colgate (2007)
Customer Value Creation: A Practical FrameworkJournal of Marketing Theory and Practice, 15
N. Wong, Aaron Ahuvia (1998)
Personal taste and family face: Luxury consumption in Confucian and western societiesPsychology & Marketing, 15
Zoe Thwaites, G. Ferguson (2012)
Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers
A. Ervynck, W. Neer, H. Hüster-Plogmann, J. Schibler (2003)
Beyond affluence: the zooarchaeology of luxuryWorld Archaeology, 34
C. Tynan, Sally Mckechnie, C. Chhuon (2010)
Co-creating value for luxury brandsJournal of Business Research, 63
Angella Kim, E. Ko (2010)
Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase IntentionJournal of Global Fashion Marketing, 1
Kelly Tian, W. Bearden, G. Hunter (2001)
Consumers' Need for Uniqueness: Scale Development and ValidationJournal of Consumer Research, 28
Qin Bian, S. Forsythe (2012)
Purchase intention for luxury brands: A cross cultural comparisonJournal of Business Research, 65
Dee Knight, E. Kim (2007)
Japanese consumers' need for uniquenessJournal of Fashion Marketing and Management, 11
M. Brewer (1991)
The Social Self: On Being the Same and Different at the Same TimePersonality and Social Psychology Bulletin, 17
M. Holbrook, E. Hirschman (1982)
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 9
Keith Wilcox, H. Kim, Sankar Sen (2009)
Why Do Consumers Buy Counterfeit Luxury Brands?Journal of Marketing Research, 46
U. Okonkwo (2009)
The luxury brand strategy challengeJournal of Brand Management, 16
Pierre Chandon, V. Morwitz, W. Reinartz (2005)
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey ResearchJournal of Marketing, 69
Klaus-Peter Wiedmann, Nadine Hennigs, A. Siebels (2009)
Value‐based segmentation of luxury consumption behaviorPsychology & Marketing, 26
Ayşegül Özsomer, Selin Altaras (2008)
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual FrameworkJournal of International Marketing, 16
A. Fionda, C. Moore (2009)
The anatomy of the luxury fashion brandJournal of Brand Management, 16
J. Workman, Seunghee Lee (2011)
Vanity and public self‐consciousness: a comparison of fashion consumer groups and genderInternational Journal of Consumer Studies, 35
K. Hung, Annie Chen, N. Peng, Chris Hackley, Rungpaka Tiwsakul, Chun‐lun Chou (2011)
Antecedents of luxury brand purchase intentionJournal of Product & Brand Management, 20
I. Phau, G. Prendergast (2000)
Consuming luxury brands: The relevance of the ‘Rarity Principle’Journal of Brand Management, 8
R. Netemeyer, Scot Burton, D. Lichtenstein (1995)
Trait Aspects of Vanity: Measurement and Relevance to Consumer BehaviorJournal of Consumer Research, 21
H. Choo, Heekang Moon, Hyunsoo Kim, Namhee Yoon (2012)
Luxury customer valueJournal of Fashion Marketing and Management, 16
J. Nueno, J. Quelch (1998)
The mass marketing of luxuryBusiness Horizons, 41
Wilfred Amaldoss, Sanjay Jain (2005)
Pricing of Conspicuous Goods: A Competitive Analysis of Social EffectsJournal of Marketing Research, 42
M. Solomon (1983)
The Role of Products as Social Stimuli: A Symbolic Interactionism PerspectiveJournal of Consumer Research, 10
Jonah Berger, Morgan Ward (2008)
Subtle Signals of Inconspicuous ConsumptionMacroeconomics: Consumption
Y. Han, Joseph Nunes, Xavier Drèze (2010)
Signaling Status with Luxury Goods: The Role of Brand ProminenceJournal of Marketing, 74
S. Durvasula, Steven Lysonski, J. Watson (2001)
Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity ScaleJournal of Consumer Affairs, 35
Paul Wang, David Waller (2006)
Measuring consumer vanity: A cross-cultural validationPsychology & Marketing, 23
Purpose – The purpose of this paper is to investigate the influence of brand prominence on willingness to buy luxury brands. It also aims to investigate the direct and moderating roles of luxury brand values, social influence and vanity on willingness to buy luxury brands. Design/methodology/approach – A convenience sampling method was employed. Survey questionnaires were distributed by mall intercept to quasi-random samples in downtown Perth, Western Australia for completion and return. The return yielded 779 usable questionnaires, the data from which were analysed using SPSS 22. Findings – The findings support the influence of brand prominence on purchase intention for luxury brands. It has also been found that social influence has a significant influence on physical vanity and willingness to buy luxury brands. However, some relationships with and isolations from the earlier studies have been identified. Practical implications – This study provides some meaningful insights for marketing managers regarding brands prominence that they can use in better understanding the consumers’ intention to buy luxury products. A luxury goods manufacturer may want to be cautious to not over popularize its trademark for short-term gains. There must be a delicate balance between the uses of prominent and subtle signals in luxury branding in order to maintain value as a prestigious label. Originality/value – Previous studies have mainly focused on the antecedents of willingness to buy luxury brands, whereas this paper incorporates the construct of brand prominence, adding new insights into the construct.
Journal of Fashion Marketing and Management – Emerald Publishing
Published: Sep 14, 2015
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.