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Another Note on Survey Return Rates

Another Note on Survey Return Rates Highlights the importance of ensuring the highest possible returnrates when using mail surveys. Describes a study investigating thedifference in return rates between a parent company and a fictitiousconsulting firm. Reports that there was no difference between responserates for two different return addresses, and that response bias was nota problem. Concludes therefore that great cost savings can be made as aresult of developing and mailing the materials inhouse. Summarizesresearch literature on response rate surveys. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Another Note on Survey Return Rates

Armstrong, Steven S.
Journal of Services Marketing , Volume 5 (2): 6 – Feb 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/EUM0000000002529
Publisher site
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Abstract

Highlights the importance of ensuring the highest possible returnrates when using mail surveys. Describes a study investigating thedifference in return rates between a parent company and a fictitiousconsulting firm. Reports that there was no difference between responserates for two different return addresses, and that response bias was nota problem. Concludes therefore that great cost savings can be made as aresult of developing and mailing the materials inhouse. Summarizesresearch literature on response rate surveys.

Journal

Journal of Services Marketing – Emerald Publishing

Published: Feb 1, 1991

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