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And what sex will you be next birthday The Market Research Week Survey revisited

And what sex will you be next birthday The Market Research Week Survey revisited As part of the 1989 Market Research Week initiative to promote the Your Opinion Counts campaign, a number of the leading Telephone Research agencies volunteered to undertake a telephone research study amongst consumers nationwide. The principle objective of the study was to provide useful information for promotion purposes, covering the views of people in Britain about the major issues confronting our people today, and their opinion of the sort of place they think the world will be in 1999. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

And what sex will you be next birthday The Market Research Week Survey revisited

Management Research News , Volume 14 (4/5): 3 – Apr 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028135
Publisher site
See Article on Publisher Site

Abstract

As part of the 1989 Market Research Week initiative to promote the Your Opinion Counts campaign, a number of the leading Telephone Research agencies volunteered to undertake a telephone research study amongst consumers nationwide. The principle objective of the study was to provide useful information for promotion purposes, covering the views of people in Britain about the major issues confronting our people today, and their opinion of the sort of place they think the world will be in 1999.

Journal

Management Research NewsEmerald Publishing

Published: Apr 1, 1991

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