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Analytics based decision making

Analytics based decision making Purpose – This paper aims to trace the history, application areas and users of Classical Analytics and Big Data Analytics. Design/methodology/approach – The paper discusses different types of Classical and Big Data Analytical techniques and application areas from the early days to present day. Findings – Businesses can benefit from a deeper understanding of Classical and Big Data Analytics to make better and more informed decisions. Originality/value – This is a historical perspective from the early days of analytics to present day use of analytics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Indian Business Research Emerald Publishing

Analytics based decision making

Journal of Indian Business Research , Volume 6 (4): 9 – Nov 11, 2014

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-4195
DOI
10.1108/JIBR-09-2014-0062
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to trace the history, application areas and users of Classical Analytics and Big Data Analytics. Design/methodology/approach – The paper discusses different types of Classical and Big Data Analytical techniques and application areas from the early days to present day. Findings – Businesses can benefit from a deeper understanding of Classical and Big Data Analytics to make better and more informed decisions. Originality/value – This is a historical perspective from the early days of analytics to present day use of analytics.

Journal

Journal of Indian Business ResearchEmerald Publishing

Published: Nov 11, 2014

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