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Analytical Steps in the Formation of Strategic Alliances

Analytical Steps in the Formation of Strategic Alliances Cooperation between two or more firms joined in an alliance isbecoming increasingly important in competitive international business.It is a means to an end whereby firms gain from each others respectivequalities and attributes in aiming towards business success. The degreeof commitment involved in such alliances varies from case to case but,nevertheless, must be handled properly from the outset to avoid problemsfor the parties concerned. The article delineates seven criticalinsights for developing and managing strategic alliances and each isdiscussed in detail. It is concluded that if these seven factors areanalysed by each organisation at the outset of negotiations to form analliance, then the chances of a strategic alliance succeeding areimproved. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

Analytical Steps in the Formation of Strategic Alliances

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0953-4814
DOI
10.1108/09534819110001404
Publisher site
See Article on Publisher Site

Abstract

Cooperation between two or more firms joined in an alliance isbecoming increasingly important in competitive international business.It is a means to an end whereby firms gain from each others respectivequalities and attributes in aiming towards business success. The degreeof commitment involved in such alliances varies from case to case but,nevertheless, must be handled properly from the outset to avoid problemsfor the parties concerned. The article delineates seven criticalinsights for developing and managing strategic alliances and each isdiscussed in detail. It is concluded that if these seven factors areanalysed by each organisation at the outset of negotiations to form analliance, then the chances of a strategic alliance succeeding areimproved.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Jan 1, 1991

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