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Analysis, planning, improvisation and control in the development of new services

Analysis, planning, improvisation and control in the development of new services Given the increasing importance of the service sector in western economies, not enough research has been carried out in the field of new service development. Reports studies which explore the process of developing new services. Nine different new services launched in the Swedish market were studied in detail. Based on these studies, draws conclusions on the process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Service Industry Management Emerald Publishing

Analysis, planning, improvisation and control in the development of new services

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Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
0956-4233
DOI
10.1108/09564239510084923
Publisher site
See Article on Publisher Site

Abstract

Given the increasing importance of the service sector in western economies, not enough research has been carried out in the field of new service development. Reports studies which explore the process of developing new services. Nine different new services launched in the Swedish market were studied in detail. Based on these studies, draws conclusions on the process.

Journal

International Journal of Service Industry ManagementEmerald Publishing

Published: May 1, 1995

Keywords: Financial services; Planning; Process control; Process planning; Product development; Service industries; Service quality; Systems development; Telecommunications industry; Transport

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