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Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks

Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a network approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out the importance of a more varied view of the properties of marketing systems. Basically theoretical and restricted to general conceptual discussions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks

Per Andersson
European Journal of Marketing , Volume 26 (2): 22 – Feb 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © 1992 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569210010031
Publisher site
See Article on Publisher Site

Abstract

Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a network approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out the importance of a more varied view of the properties of marketing systems. Basically theoretical and restricted to general conceptual discussions.

Journal

European Journal of Marketing – Emerald Publishing

Published: Feb 1, 1992

Keywords: Distribution channels; Marketing theory; Process control

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