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An overview of consumer non‐problem gaming research

An overview of consumer non‐problem gaming research Purpose – The purpose of this paper is to provide an overview of the extant research around the non‐pathological gaming customer and then propose research for future study of this customer. Design/methodology/approach – Academic literature combined with the results of primary research is used to examine the incidence of gambling and non‐problem gaming research trends in the hospitality industry. Findings – The overview of the publicly available research on the casino gaming consumer leads to a host of suggestions for future research. Practical implications – The practical implications include recent developments in gaming consumer profiles, as well as suggested for future research to further understand the non‐problem gaming consumer. Originality/value – The paper examines existing literature and is valuable for anyone who wishes to begin studying the gaming consumer. This paper provides direction for future study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

An overview of consumer non‐problem gaming research

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/17554210911002192
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to provide an overview of the extant research around the non‐pathological gaming customer and then propose research for future study of this customer. Design/methodology/approach – Academic literature combined with the results of primary research is used to examine the incidence of gambling and non‐problem gaming research trends in the hospitality industry. Findings – The overview of the publicly available research on the casino gaming consumer leads to a host of suggestions for future research. Practical implications – The practical implications include recent developments in gaming consumer profiles, as well as suggested for future research to further understand the non‐problem gaming consumer. Originality/value – The paper examines existing literature and is valuable for anyone who wishes to begin studying the gaming consumer. This paper provides direction for future study.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Oct 16, 2009

Keywords: Gaming; Betting; Casinos; Marketing; Consumer behaviour; United States of America

References