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An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment

An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment Keywords: NBA.com TV, Digital Television, Internet, New Technology Adam Silver, President and Chief Operating Officer, NBA Entertainment (NBAE) William A. Sutton, University of Massachusetts, Amherst, Massachusetts, USA • Tel: 413 545 5058 • Fax: 413 545 2425 • e-mail: wasutton@sportstudy.umass.edu An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment Final draft received: 3rd May 2000 Introduction manages the NBA’s and WNBA’s (Women’s Adam Silver, President and Chief Operating National Basketball Association) television, Officer of NBA Entertainment, has a pivotal film, Internet, publishing, photos, merchan- leadership role in one of the most progres- dising, marketing partnerships, media prop- sive sporting organisations in the world. erties and event relationships domestically With responsibility for the NBA’s and WNBA’s and internationally. We have an extremely television, film, Internet, publishing and dedicated, smart and creative staff of about event relationships domestically and inter- 425 professionals who have helped make nationally, Silver finds himself working with NBAE an Emmy Award-winning production not only US networks such as NBC, TNT, and digital media company and one of the TBS and ESPN but also more than 125 inter- largest providers of sports television and national television companies. One of his digital media in the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Sports Marketing and Sponsorship Emerald Publishing

An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6668
DOI
10.1108/IJSMS-02-02-2000-B003
Publisher site
See Article on Publisher Site

Abstract

Keywords: NBA.com TV, Digital Television, Internet, New Technology Adam Silver, President and Chief Operating Officer, NBA Entertainment (NBAE) William A. Sutton, University of Massachusetts, Amherst, Massachusetts, USA • Tel: 413 545 5058 • Fax: 413 545 2425 • e-mail: wasutton@sportstudy.umass.edu An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment Final draft received: 3rd May 2000 Introduction manages the NBA’s and WNBA’s (Women’s Adam Silver, President and Chief Operating National Basketball Association) television, Officer of NBA Entertainment, has a pivotal film, Internet, publishing, photos, merchan- leadership role in one of the most progres- dising, marketing partnerships, media prop- sive sporting organisations in the world. erties and event relationships domestically With responsibility for the NBA’s and WNBA’s and internationally. We have an extremely television, film, Internet, publishing and dedicated, smart and creative staff of about event relationships domestically and inter- 425 professionals who have helped make nationally, Silver finds himself working with NBAE an Emmy Award-winning production not only US networks such as NBC, TNT, and digital media company and one of the TBS and ESPN but also more than 125 inter- largest providers of sports television and national television companies. One of his digital media in the

Journal

International Journal of Sports Marketing and SponsorshipEmerald Publishing

Published: Jun 1, 2000

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