Access the full text.
Sign up today, get DeepDyve free for 14 days.
Keywords: NBA.com TV, Digital Television, Internet, New Technology Adam Silver, President and Chief Operating Officer, NBA Entertainment (NBAE) William A. Sutton, University of Massachusetts, Amherst, Massachusetts, USA • Tel: 413 545 5058 • Fax: 413 545 2425 • e-mail: wasutton@sportstudy.umass.edu An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment Final draft received: 3rd May 2000 Introduction manages the NBA’s and WNBA’s (Women’s Adam Silver, President and Chief Operating National Basketball Association) television, Officer of NBA Entertainment, has a pivotal film, Internet, publishing, photos, merchan- leadership role in one of the most progres- dising, marketing partnerships, media prop- sive sporting organisations in the world. erties and event relationships domestically With responsibility for the NBA’s and WNBA’s and internationally. We have an extremely television, film, Internet, publishing and dedicated, smart and creative staff of about event relationships domestically and inter- 425 professionals who have helped make nationally, Silver finds himself working with NBAE an Emmy Award-winning production not only US networks such as NBC, TNT, and digital media company and one of the TBS and ESPN but also more than 125 inter- largest providers of sports television and national television companies. One of his digital media in the
International Journal of Sports Marketing and Sponsorship – Emerald Publishing
Published: Jun 1, 2000
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.