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An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan IJSMS 2/1 19/9/02 12:36 pm Page 23 Creation of a Professional Team ● Keywords: Team Loyalty, Fan Socialization, Team Fans, Professional Football, Sport Fans An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan Madrigal and Howard (1999) found that loy- Received: 19 January, 2000 alty to professional teams in the National Football League (NFL) in the United States Executive Summary could be largely determined by knowing a Sport organizations recognize the importance fan’s specific personality characteristic. To of a strong fan base, yet little research has date, however, research has not adequately been done to help organizations understand examined what factors incipiently influence a how to build and maintain such a group of person to become a team fan. Knowing what fans. There is ample evidence that people are Richard H. Ko influences people to become team fans is readily able to form deep attachments to sports Associate Prof important because these factors are the corner teams. A body of research has examined the Marketing, Col stones for creating, building, and maintaining level of attachment (i.e. identification) that Business Adm Kent State Uni a base of loyal team fans. fans have with a http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Sports Marketing and Sponsorship Emerald Publishing

An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

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References (16)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6668
DOI
10.1108/IJSMS-02-01-2000-B003
Publisher site
See Article on Publisher Site

Abstract

IJSMS 2/1 19/9/02 12:36 pm Page 23 Creation of a Professional Team ● Keywords: Team Loyalty, Fan Socialization, Team Fans, Professional Football, Sport Fans An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan Madrigal and Howard (1999) found that loy- Received: 19 January, 2000 alty to professional teams in the National Football League (NFL) in the United States Executive Summary could be largely determined by knowing a Sport organizations recognize the importance fan’s specific personality characteristic. To of a strong fan base, yet little research has date, however, research has not adequately been done to help organizations understand examined what factors incipiently influence a how to build and maintain such a group of person to become a team fan. Knowing what fans. There is ample evidence that people are Richard H. Ko influences people to become team fans is readily able to form deep attachments to sports Associate Prof important because these factors are the corner teams. A body of research has examined the Marketing, Col stones for creating, building, and maintaining level of attachment (i.e. identification) that Business Adm Kent State Uni a base of loyal team fans. fans have with a

Journal

International Journal of Sports Marketing and Sponsorship – Emerald Publishing

Published: Mar 1, 2000

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