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The One to One Future
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2003 MCB UP Ltd. All rights reserved.
- ISSN
- 1066-2243
- DOI
- 10.1108/10662240310488979
- Publisher site
- See Article on Publisher Site
Abstract
The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study employs a case study method, using in‐depth interviews of 29 corporate managers and experts to understand the current state of mobilization in the life insurance industry. The study suggests a conceptual framework for mobilization in the life insurance industry, and formulates possible research propositions incorporating a number of variables. The study also suggests a total of ten key success factors for the implementation of mobilization in the life insurance industry.
Journal
Internet Research – Emerald Publishing
Published: Oct 1, 2003
Keywords: Life insurance; Electronic commerce; Taiwan